Jennifer is a seasoned digital marketing professional with over 17 years of experience in the industry. She graduated from the University of Missouri-Columbia with a degree in Broadcast Journalism. Jennifer began her digital marketing career by running her own online marketing and website design and development company, where she specialized in email marketing and search engine optimization.
Her career includes a decade of social media management and strategic website work with BP, where she honed her skills in managing large-scale digital projects. Jennifer has been a valuable member of the Forthea team for four years, initially serving as a project manager and now excelling as a senior account lead.
Jennifer’s extensive experience spans various industries, including energy, multi-family, legal, and small businesses. Her diverse background enables her to bring a wealth of knowledge and expertise to her clients.
In her free time, Jennifer enjoys cheering on her son at lacrosse and football games, participating in book club and bunko, and spending quality time with her two dogs, Coco and Andy.
Leveraging AI to Enhance Your Multi-Location Brand's Search Performance
While Artificial Intelligence (AI) is gaining attention in the media, AI is not a novelty and has been a part of Google for many years. Google CEO, Sundar Pichai, explains how AI improves local search but doesn’t necessarily replace organic search. “The thing that excites me about AI is it’s the same underlying piece of technology for the first time in our history we have one leveraged piece of technology which can improve search.”
Organic search intelligence and AI is becoming a powerful tool that can take your multi-location brand’s search performance to the next level. Implementing AI across locations nationwide requires careful planning and knowledge of how to leverage it appropriately.
