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By now just about everyone working in SEO knows about Google’s Penguin update targeting web spam. Many say Penguin made a mess of search. It sure shook up the SEO world. Industry forums were flooded with…

When there’s a way to get a leg up on the competition, PPC advertisers know they’d better take advantage of it. One of the most sought after advantages in the PPC world is to have a dedicated Google Adwords…

If you feel frustrated trying to keep up with Google’s search updates, you are not alone. But if you often need to alter how you provide quality SEO work due to those changes, maybe it’s time to stop and…

One of the most important ways to manage your brand online is to continually see what reviews are made about your brand or product on the Internet. Reviews are listed on sites such as TripAdvisor, social…

A good amount of clients we work with have already tried to create a PPC strategy on their own. With managing new hires, to payroll, entrepreneurs realize there is only so much they can do in one day.…

Our definition of an entrepreneur: Someone that can do everyone’s job on their staff, but no one that can do their job. Remembering this is important for entrepreneurs, since they tend to forget how important…

Believe it or not, no matter how well you think your PPC campaign or landing page may be working at this point, it can always be performing better. One BIG reason why it has yet to reach its potential…

One of the first steps in an organic SEO campaign is keyword research. You build your campaign with the keywords selected, and although monitoring performance and tweaking is part of ongoing SEO work,…

Lately, we’ve been getting a lot of questions about match types and how they work. So in this post we are getting back to the basics with a quick explanation of keyword match types and why you might want…

So you’re almost done with the perfect PPC campaign.  Tightly themed ad groups and every relevant keyword imaginable. That’s great, BUT your campaign won’t be successful if you’re not running a good ad.…