Google “Mobile First” Index Shift is Coming: Get Ready for a Faster 2017
Google is shifting its primary form of site indexation from desktop to mobile, according to Google Webmaster Trends Analyst, Gary Illyes, announced at Pubcon 2016 this week. This is a major departure ... Read Article »
3 Takeaways from New Google Local Reviews Schema Guidelines
2 min read
SEO
Schema is an SEO tactic that tells the search engines what your data means, not just what it says. As digital marketing techniques are always evolving, evidenced by Google’s announcement of RankBrai... Read Article »
5 Surprising B2B Digital Marketing Stats
2 min read
The B2B buyer has greater access today more than ever to information about products and solutions. Online search plays a critical role in this discovery process. As such, digital marketers are focusi... Read Article »
4 Signs You Need a Digital Marketing Agency
2 min read
Keeping up with digital marketing is a full-time job (several, actually). If you have one or two employees juggling Search Engine Optimization, Paid Search Advertising, Social Media Marketing, E-mail ... Read Article »
How to Perform a PPC Account Audit in 15 Minutes
4 min read
Paid Media
As a business owner or executive, you’re busy. Managing a complex (or even a simple) paid search program is a huge undertaking so, you probably trust an in-house team, an agency, or a vendor to take... Read Article »
Forthea Open House
1 min read
Last night, Forthea held an open house to celebrate the opening of our new office on 2727 Allen Parkway. With friends, clients, and partners filling our office, the Forthea team was excited to show of... Read Article »
Don’t Let Your Website Starve – E-A-T
5 min read
SEO
This is our fourth post on Google’s Search Quality Rater’s Guidelines. The scale goes all the way up to the rank of Highest Quality Pages. As web content producers, we talk about quality pages. ... Read Article »
Forthea Interactive Expands HQ To New Midtown Offices
1 min read
Forthea is excited to announce that we have expanded our corporate office to a brand new 16,000 square foot space in the AIG Center off Allen Parkway. Our much larger, window-lined office space is de... Read Article »
The State of SEO for 2016
4 min read
Search engine optimization (SEO) is in crisis. With the fall of keywords, the rise of mobile, the usage of vocal search and the impact of rich answers, the SEO industry is in the middle of a transitio... Read Article »
What is Google's Needs Met Rating System?
5 min read
This is our third post on Google’s Search Quality Rater’s Guidelines, with more information courtesy of Search Engine Land. As SEOs began reviewing the 160-page document that is the Google Searc... Read Article »