14 Dec 2011
PPC Ad Writing 101
2 min read //Paid Media

So you’re almost done with the perfect PPC campaign.  Tightly themed ad groups and every relevant keyword imaginable. That’s great, BUT your campaign won’t be successful if you’re not running a good ad.…

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10 Nov 2011
Google Encrypted Search: Keyword Data Not Provided Exceeds Single Digit Percentages
2 min read //SEO

Three weeks after the announcement of Google encrypted search by default the percentage of keyword data “not provided” jumped, with some websites surpassing the estimated single digit percentages. As many…

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03 Oct 2011
Vertical vs. Horizontal Relevance Factors
2 min read //Paid Media|SEO

Every paid search manager knows relevance is an important factor in quality score. In fact, it’s right behind Click-Through Rate in quality score factor importance. If you think understanding quality…

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