- Resources
- Case Studies
- Events
- News
- Blog
Fighting Agency Stagnation: Is It Time for a Change?
5 min read
Paid Media
This is the third part in our ongoing series, A Better Agency, which looks at many of the difficulties that can arise when working with an agency, and what Forthea is doing to overcome it. In the fir... Read Article »
Just the Basics - Is Your Agency Doing Enough?
7 min read
Paid Media
This is the second part in our new series, A Better Agency, which looks at many of the difficulties that can arise when working with an agency, and what Forthea is doing to overcome it. Just the Basic... Read Article »
Forthea Internship: Learning the Basics of Digital Marketing
3 min read
As an interactive marketing intern at Forthea, I have picked up a lot of knowledge about the basics of digital marketing. I thought the visual marketing world was the only one that existed, but when I... Read Article »
When Good Ad Targeting Goes Wrong
1 min read
Paid Media
Or Is Michelob Trying to Sell to Two Year Olds? We are all over 21. And we like beer. And some of us are parents. But we do not like beer commercials while our kids are watching the Mother Goose club ... Read Article »
Applying Behavioral Economics To PPC - HeroConf 2015
5 min read
Paid Media
I recently had the humbling experience of not just attending, but speaking at HeroConf in Portland – THE PPC conference. Forgive me for being a couple weeks late revisiting the subject I spoke on. I... Read Article »
Legal PPC Campaign Life Cycle
4 min read
Paid Media
Pay-per-click marketing (PPC) is becoming an increasingly important way for attorneys to connect with potential clients. From time to time, certain events will cause an unexpected surge in the demand ... Read Article »
5 Common User Experience Myths
6 min read
Web
As an agency, one of the more challenging parts of building a successful website is trying to dispel the preconceived misconceptions that some clients have regarding user experience. The internet, and... Read Article »
Integrated Digital Strategies Just Became More Pivotal With The Google-Twitter Partnership: Is Your Brand Ready?
Recently, Google and Twitter confirmed their plans to enter into another partnership that turns out to be quite mutually beneficial. What are these benefits exactly? Well, Google now gets access to ... Read Article »
Real-World Geographical Influences on Search Behavior
3 min read
Paid Media
Fellow PPC advertisers, It’s time to acknowledge that we often get stuck in an all digital world. Being focused in that digital bubble often leads to forgetting there’s a real-world out there. Tha... Read Article »
How to Use Dynamic Search Ads to Enhance Your PPC Strategy
3 min read
Paid Media
If things are getting stagnant with your typical search network campaigns, then it may be time to shake things up using Dynamic Search Ads (DSAs). These are a great option if you have a website with ... Read Article »