Digital Marketing Blog

For someone new to the topic, learning SEO can be quite similar to a jigsaw amateur attempting to complete a 1000-piece puzzle. You’re eager to get started, so you open the box with glee, untie the ... Read Article »

Every marketer – including you – wants to dominate Google's search results and win the game. But Google’s world is a complicated maze to navigate, full of hidden traps and shifting walls, so you... Read Article »

Have you recently noticed spammy sources of traffic in your language report on the Google Analytics Audience Overview page? Over the past few months, we've seen an uptick in language spam originating ... Read Article »

We are super excited and proud to have received an Award of Excellence for website development at the 2016 BMA Lantern Awards. Forthea won the award for a microsite project we launched for a law f... Read Article »

Google is shifting its primary form of site indexation from desktop to mobile, according to Google Webmaster Trends Analyst, Gary Illyes, announced at Pubcon 2016 this week. This is a major departure ... Read Article »

Schema is an SEO tactic that tells the search engines what your data means, not just what it says. As digital marketing techniques are always evolving, evidenced by Google’s announcement of RankBrai... Read Article »

The B2B buyer has greater access today more than ever to information about products and solutions. Online search plays a critical role in this discovery process. As such, digital marketers are focusi... Read Article »

Keeping up with digital marketing is a full-time job (several, actually). If you have one or two employees juggling Search Engine Optimization, Paid Search Advertising, Social Media Marketing, E-mail ... Read Article »

As a business owner or executive, you’re busy. Managing a complex (or even a simple) paid search program is a huge undertaking so, you probably trust an in-house team, an agency, or a vendor to take... Read Article »

Last night, Forthea held an open house to celebrate the opening of our new office on 2727 Allen Parkway. With friends, clients, and partners filling our office, the Forthea team was excited to show of... Read Article »