A Better Agency: How To Show Tangible SEO Value To Clients
6 min read
SEO
This post is part of our series, A Better Agency, which looks at many of the different challenges that can arise when working with an agency, and what Forthea is doing to overcome it. Several factors... Read Article »
SEO Round-Up: October 2018 Edition
3 min read
SEO
October was a big month for the SEO world, with some important changes to the ever-shifting landscape. Here are some of the top events from October in our Forthea SEO Roundup. Google My Business Gets ... Read Article »
Are Your PPC Campaigns Ready for the Holidays?
3 min read
Paid Media
Right now you may be enjoying a scrumptious pumpkin spice latte, football, and maybe shopping online for your spooky Halloween costume. Speaking of spooky, we're also sure you’re getting ready for t... Read Article »
Five Spooky SEO Scares and How to Avoid Them
4 min read
SEO
With Halloween just around the corner, we’re all in for a few scares to close out the month. But certain things come as an unwelcome surprise, especially in the world of SEO. Here are some of the mo... Read Article »
Top 5 Ways to Improve Google Search Impression Share
3 min read
Paid Media
The Importance of a Strong Impression Share Impression share is the basis for any successful paid search campaign. When comparing a Google Ads account to building a house, think of impression share as... Read Article »
Smart Bidding Strategies for Google Ads: What They Do & Tips to Start Testing
6 min read
SEO
Imagine being able to generate a real-time, top bid for the best end-user right at their moment of conversion. This is something that normally would take hours of manual manipulation and testing to ac... Read Article »
The Value of Video Part Two: Benefits of Video Marketing for Business
4 min read
SEO
Using video content has so many benefits for businesses because it opens up the opportunity to share information in a visual way. According to HubSpot, video is projected to claim more than 80% of all... Read Article »
The Value of Video Part One: The Growth of Video & Increased User Engagement
The Recent Growth of Video Content We see it everywhere in our daily lives. It’s engaging, interesting, and constantly moving- it’s video. From watching your favorite YouTuber to watching a live e... Read Article »
An Intern's Take on 3 Common SEO Myths
1 min read
SEO
We have found that numerous individuals have so many things to say on SEO. Most which are funny to hear! Myths are a very common when speaking about SEO and seem to never die down. We have listed th... Read Article »
Tips to Win in a Competitive PPC Vertical: How You Can Remain Competitive if CPCs Are Really High
5 min read
Paid Media
Is your business in a highly competitive market like law, real estate, or retail services? Are you finding it difficult to compete on search because of rising CPCs without additional budget to spend? ... Read Article »