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What is Attribution Modeling? Attribution is the method of measurement for understanding the multiple touch points a customer may engage with before making a purchase. To take that a step further, attribution…

Attention digital marketers in Houston - There is a new, really great group in Houston called SearchHou. It was put together by Chris Smith (@chrisfromthelc) and Aaron Eaves (@aaroneaves) with the goal…

We recently had the privilege of visiting Google’s HQ for the 2014 Google Partners All-Star Summit along with local PPC personality & fellow Forthean, Davis Baker. For some of us it was our first trip…

It's no secret that mobile devices are now part of our daily lives. We carry our devices with us like we carry our car keys, and some of us can't go anywhere without them, myself included. We are constantly…

Last week, we brought you 5 marketing strategies for a smashing 2014 holiday. As the post explained, the first step to a successful holiday season is research & planning, which we propose may involve a…

Gone for almost 14 years, David Ogilvy remains one of the most famous names in advertising and one of its dominant thinkers. Considered the "father of advertising", Ogilvy still sparks creativity and workplace…

Our previous posts about the Google Engage All-Stars Summit highlighted presentations by John Nicoletti, Grace Dolan and Allison Ember. We learned a great deal about Google products and market trends and…

Keeping up with SEO news and tips posted on the web could easily turn into a full-time job, leaving you little time for your own work.  Yet, if your work involves search engine optimization, you know how…

By now just about everyone working in SEO knows about Google’s Penguin update targeting web spam. Many say Penguin made a mess of search. It sure shook up the SEO world. Industry forums were flooded with…

When there’s a way to get a leg up on the competition, PPC advertisers know they’d better take advantage of it. One of the most sought after advantages in the PPC world is to have a dedicated Google Adwords…