Fine Watch Bank sells expertly crafted luxury watches. The company wanted to showcase its inventory in a beautiful way while incorporating elements that would improve the path to purchase. Jewelry buyers need confirmation of watch authenticity and detailed product information to feel comfortable when making a purchase. Complex purchases such as these require confidence with a seller when buying products online versus face-to-face.
Forthea developed a plan to blend must-have e-commerce website features into an elegant design. Behind the scenes, the SEO and PPC teams built a strategy for driving traffic and improving organic rankings to the site. The new design features high-impact imagery, featured items, related products, reviews and an additional information section, which establishes credibility and builds confidence with the buyer.
The Big Win.
Within one month of launching the new site, FWB saw an 1,800% increase in organic keyword rankings. The company was showing for global terms such as Hermes Watches Sale and Gerald Genta Watches Sale. We saw incredible organic engagement metrics with an average time on site of 2:29 min and a bounce rate of 9.62% (industry average is 50%). Pay-per-click campaigns delivered nearly 300,000 ad impressions within the first week of launch and more than 2,100 website visits.