The Challenge

Pencco is a B2B services firm providing water and wastewater treatment chemicals, odor control chemicals, and treatment services. They market to a niche audience including municipalities, researchers, and specialists in a highly competitive market.

The company approached Forthea with an outdated and underperforming website that wasn't ranking well in search engines and lacked a robust lead-generation strategy. The website had a single conversion path and was deficient in quality content, hurting its competitive edge.

The Client Pencco
  • Industry B2B Industrial
  • Location Sealy, TX
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Our solution.

Website Design + SEO

We worked with Pencco to define clear objectives for boosting brand awareness, lead generation, and competitive advantage. Our team developed an SEO strategy in coordination with the design and development of a new website.

Our content strategy focused on highlighting Pencco's unique service offerings and providing comparison and education research. The design team created a new website featuring Pencco's products and facilities in vibrant blue hues and constructing multiple conversion paths.

After launching the new website, Pencco increased organic keywords by 12% and received more than 300 lead conversions through forms and downloads. Overall, engagement metrics with the site included a 205% increase in unique pageviews and bounce rate decreased by 14%. With an ongoing content strategy in place, Pencco can remain competitive in the marketplace and further build its brand awareness.

267%increase in organic traffic
What Makes This Solution Great
14% decrease in bounce rate
313 leads in first 6 months
This is awesome! Where do I start?

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Inc. 5000 Google Premier Partner 2023 US Search Awards Winner 2022 BrightEdge Edgie Award Winner 2022 US Agency Awards Winner 2022
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