Embrey has shaped skylines and communities across the United States as a premier developer, builder, and manager of multifamily properties for over five decades. They combine visionary design with operational excellence, but recently faced a modern challenge: launching two new luxury lease-up communities in highly competitive rental markets with limited search visibility.
In Scottsdale’s exclusive Kierland district, The Quincy was built to capture the attention of renters interested in high-end amenities and a prime location. Then, in San Antonio, Grayson Heights needed to stand out in a saturated market with aggressive competition and diverse demographics. Both properties required immediate organic traffic to meet pre-defined leasing goals while maintaining the brand consistency Embrey is known for.
When Embrey reached out to Forthea, the goal was clear: effectively build local search authority, generate qualified traffic, and convert online interest into signed leases. The solution would demand accurate technical execution, hyperlocal keyword targeting, and seamless integration with paid campaigns.
This award-nominated campaign won the US Search Awards 2025 Real Estate & Property, highlighting Forthea’s ability to deliver measurable results and innovative SEO strategies in one of the most competitive sectors in digital marketing.
