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Schema is an SEO tactic that tells the search engines what your data means, not just what it says. As digital marketing techniques are always evolving, evidenced by Google’s announcement of RankBrain late…

The B2B buyer has greater access today more than ever to information about products and solutions. Online search plays a critical role in this discovery process. As such, digital marketers are focusing…

Keeping up with digital marketing is a full-time job (several, actually). If you have one or two employees juggling Search Engine Optimization, Paid Search Advertising, Social Media Marketing, E-mail Marketing,…

As a business owner or executive, you’re busy. Managing a complex (or even a simple) paid search program is a huge undertaking so, you probably trust an in-house team, an agency, or a vendor to take care…

Last night, Forthea held an open house to celebrate the opening of our new office on 2727 Allen Parkway. With friends, clients, and partners filling our office, the Forthea team was excited to show off…

Nutritionists advise that we should start our day with a good breakfast – they are wrong. You should always start your day with a crawl of your site through Screaming Frog, to gain data that will serve…

This is our fourth post on Google’s Search Quality Rater’s Guidelines. The scale goes all the way up to the rank of Highest Quality Pages. As web content producers, we talk about quality pages. We want…

Forthea is excited to announce that we have expanded our corporate office to a brand new 16,000 square foot space in the AIG Center off Allen Parkway. Our much larger, window-lined office space is designed…

Search engine optimization (SEO) is in crisis. With the fall of keywords, the rise of mobile, the usage of vocal search and the impact of rich answers, the SEO industry is in the middle of a transition.…

This is our third post on Google’s Search Quality Rater’s Guidelines, with more information courtesy of Search Engine Land. As SEOs began reviewing the 160-page document that is the Google Search Rater’s…