26 Jun 2019
Preview Our Thoughts On The New Gallery Ads, Now in Beta
2 min read

What are gallery ads? First reported in early 2019, Google’s gallery ads are a series of images with search headlines. They are able to be shown on mobile devices when the advertiser has the absolute…

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29 Mar 2019
Google's Responsive Search Ads - What You Need to Know
1 min read

Fellow PPC specialists, they are finally here (drum roll, please…) Responsive Search Ads! Yes, we know you’re excited. But most importantly, are you ready? What Are Responsive Search Ads? Unlike your…

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15 Jan 2019
Why is Mobile-First Indexing so Important?
4 min read //SEO

Building a better website has become more challenging through the years, and crafting one that search engines like is even tougher. As search engine optimization tactics have come and gone, different industry…

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07 Dec 2018
My 2018 SEO Christmas Wish List
2 min read //SEO

Hey Santa, Here's Our 2018 SEO Christmas Wish List With colored lights twinkling and jingle bells ringing, the holiday spirit is spreading all around us. We love just about everything about the holiday…

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29 Nov 2018
Digital Marketing Basics: What is PPC?
9 min read //Paid Media

What is Pay Per Click Marketing (PPC)? PPC stands for pay-per-click, a mode of digital marketing where advertisers pay a fee each time an ad is clicked. This is a way to buy visits to your site rather…

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26 Nov 2018
A Better Agency: How To Show Tangible SEO Value To Clients
6 min read //SEO

This post is part of our series, A Better Agency, which looks at many of the different challenges that can arise when working with an agency, and what Forthea is doing to overcome it. Several factors contribute…

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01 Nov 2018
SEO Round-Up: October 2018 Edition
3 min read //SEO

October was a big month for the SEO world, with some important changes to the ever-shifting landscape. Here are some of the top events from October in our Forthea SEO Roundup. Google My Business Gets…

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29 Oct 2018
Are Your PPC Campaigns Ready for the Holidays?
3 min read //Paid Media

Right now you may be enjoying a scrumptious pumpkin spice latte, football, and maybe shopping online for your spooky Halloween costume. Speaking of spooky, we're also sure you’re getting ready for the…

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25 Oct 2018
Five Spooky SEO Scares and How to Avoid Them
4 min read //SEO

With Halloween just around the corner, we’re all in for a few scares to close out the month. But certain things come as an unwelcome surprise, especially in the world of SEO. Here are some of the most…

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23 Oct 2018
Top 5 Ways to Improve Google Search Impression Share
3 min read //Paid Media

The Importance of a Strong Impression Share Impression share is the basis for any successful paid search campaign. When comparing a Google Ads account to building a house, think of impression share as…

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