How Unanswered Calls Cost You Money
9 min read
SEO
Business owners, we need to talk. And so do potential clients. They are trying to reach you because they have a problem, and you may be able to provide them with a solution. So today we are going to d... Read Article »
Tips to Rank for Featured Snippets and Position 0
3 min read
SEO
Position 0 search rankings and featured snippet search results are two of the easiest ways to improve the exposure of your brand’s site content. They put your website just one click away from potent... Read Article »
How to Perform a Google Ads Account Audit in 15 Minutes
6 min read
Paid Media
As a business owner or marketer, you’re busy. Managing a complex (or even simple) Google Ads program is a huge undertaking so you probably trust an in-house team, an agency, or a consultant to take ... Read Article »
3 Tools To Identify Page Speed Opportunities
3 min read
SEO
A fast-loading website improves your organic rankings by boosting the amount of organic traffic on your site and increasing the chances of users converting into paying customers. Web administrators se... Read Article »
5 Reasons Why It's Important To Bid On Branded Terms
2 min read
Paid Media
One of the most frequently asked PPC questions we get from our clients is “Why should I bid on my brand name when I’m already ranking organically?” At Forthea, we have clients across all industr... Read Article »
Can I Trust My Digital Agency?
5 min read
Culture
Selecting a digital agency can be a daunting task since there are so many variables to consider. Aside from obvious considerations like location, cost (is the digital agency affordable?) and industr... Read Article »
The 5 Phases of Transparency in Digital Marketing Partnerships
6 min read
Culture
Why is it important to establish open communication and transparency with clients? Every business strives to partner with a company that exercises open communication and transparency. Anyone who has... Read Article »
Top 4 PPC Performance Metrics You Should Be Measuring
2 min read
Paid Media
Marketers sometimes struggle with deciding which metrics are the most impactful to measure and track. Monitoring and understanding your paid media performance metrics are an absolute must in the game ... Read Article »
Tips for Using your Agency Hours Efficiently
2 min read
Culture
It’s common practice in this day and age to expect digital marketing services to be purchased in “hours” by an agency that you want to partner with. Think of this as the allotted time that marke... Read Article »
How to Know What to Do on Paid Social
6 min read
Paid Media
Paid social or social media advertising has become almost a necessity for many businesses. A study in 2019 found that on average people spend almost 2 and a half hours on social media every day. With ... Read Article »