Larry brings rich Fortune 500 and Global 2000 digital marketing expertise to Forthea and plays an integral role in growing our portfolio. His experience and leadership working with large international brands support our success as a leading strategic partner for brands looking to solve tough marketing challenges, make more informed business decisions, and create meaningful online experiences.
Before joining Forthea, Larry served as President at Ethology where he helped lead the company to over 200% growth in four-plus years and earned it a prestigious place in The Forrester Wave™: Search Marketing Agencies, 2016. He also held executive positions with global digital marketing and search firms Covario/iProspect and iCrossing, as Executive Vice President of Strategic Accounts and Managing Director of Europe. He's worked with small, medium, and mega brands including American Express, Bank of America, CenterPoint Energy, Coca-Cola, Farmers Insurance, General Motors, Hilton Hotels, Intel, Lenovo, and Waste Management. He has won numerous advertising and digital awards including Clio, Webby, BOLI, and OMMA for Search Agency of the Year (4 times).
Prior to his agency career, Larry was trained in brand management by Nestlé and served as Vice President of International/Military Sales and Marketing for Tyson Foods.
He graduated with a B.B.A degree from the University of Texas and played defensive back for the Texas Longhorns Football team. Outside of Forthea, he spends his time with his beautiful family (Wife - Cindy; Children - Chase, Noah, Elizabeth; Dogs - Bear, Taco; and Catdog - Knight).