Roberta has over 12 years of client service experience and just celebrated her 8th year anniversary at Forthea. As a Senior Account Lead, Roberta oversees a team of marketing specialists and holds certifications in Google AdWords, Google Analytics, Bing and BrightEdge.
After graduating from Baylor University (Sic 'em Bears!) with a degree in Journalism – Public Relations and Speech Communication along with a minor in Marketing, Roberta started her career in publishing and media. She soon shifted completely to digital marketing and has since been using her strong background in written and verbal communication to build marketing strategies that align with her clients' business goals. She has mastered the ability to build strong relationships with clients and artfully balance her team’s focus on the end objective without missing a single detail.
Outside of Forthea, Roberta enjoys going to Reformer Pilates classes, exploring new wines (although her love will always be rosé), and traveling to experience different cultures. Roberta also authors a fashion lifestyle blog, The Hemliner, where she shares her love of style, beauty, and fitness.