Wisenbaker Builder Services

We began with an in-depth discovery process, including stakeholder interviews and a full audit of the existing site. This led to a complete sitemap overhaul that included reimagining structure, navigation, and page hierarchy to align with user needs while highlighting Wisenbaker’s “why,” “who,” and “what.”

Content was a cornerstone of the project. Through interviews with employees across crucial departments, our team gained a deep understanding of Wisenbaker’s voice and values. From there, we:

• Crafted content that sounded authentic to Wisenbaker while meeting digital best practices.
• Positioned the brand as an industry leader by clearly articulating its value and edge.
• Developed dedicated career and recruiting pages to reflect Wisenbaker’s heart for people and commitment to career growth, not just jobs.

Originally, our team scoped a custom product database. But during discovery, we identified an opportunity to integrate Wisenbaker’s new proprietary API with our MODX CMS platform. This pivot allowed us to:

• Seamlessly import and display product data.
• Create user-friendly product filtering and browsing experiences.
• Maintain design consistency across the site.
• Empower the Wisenbaker team to easily manage products in the future.

This integration highlighted the flexibility and power of MODX for complex, custom solutions.

We engineered the new WBS site to provide a simple, easy-to-use backend experience that makes it easy for novices to maintain. We created functionality that makes this process robust, flexible, and dynamic, while maintaining WBS's design and brand standards.

After launch, the Forthea team provided hands-on CMS training with the WBS team, giving our client the freedom and capability to maintain their new site without development experience or even seeing a single line of code in the backend.