Meyer Carrington

Client Overview

For over five generations, the Meyer and Carrington families have carried forward a tradition of real estate expertise and service. Previously known as MC Management, the company built a reputation in managing, leasing, and developing properties.

After 11 years of partnership with Forthea, they returned to us with a new challenge: modernizing their brand and digital presence to reflect the full scope of their business.

Industry Real Estate

Market B2B

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Project Details

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The Challenge

While MC Management had a strong legacy, its name and website had inherent limitations:

Brand Clarity - The name “MC Management” only emphasized one pillar (management) of their business, overshadowing leasing and development services.
Website Limitations - Property listings were hosted on a third-party site (LoopNet), pulling users away and limiting SEO value. The site lacked a seamless user experience, often creating confusion in navigation. The site also lacked robust analytics to measure inquiries, conversions, and engagement with property listings.

The leadership team realized the brand needed a transformation. They explained:

“After five generations of real estate expertise, we thought it was important to highlight our family-owned roots and showcase more than just our property management capabilities.”

The company decided to proceed with not just a logo refresh, but a new company name and brand identity that communicated their legacy, values, and comprehensive service offerings.

Industry Real Estate

Market B2B

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The Solution

Brand Discovery + Renaming

At the time, the company was known as MC Management. This name failed to incorporate all three of their core service offerings—property Management, Leasing, and Development. We also learned that the "MC" in their name always stood for the Meyer and Carrington families that originally founded the company.

A New Company Name

Closely working with the company, we explored names like MC Real Estate, MC Properties, MCRE, and more, but ultimately decided on rebranding as "Meyer Carrington". This new name reclaimed the history of founders Joseph F. Meyer, Sr. and the Carrington family, while signaling growth and modern vision.

The Logo

The logo’s icon was designed with three main pillars, representing Meyer Carrington’s three main services: Management, Development, and Leasing. The triangular shape of the icon serves to emphasize this point. The wordmark is rendered in a geometric, sans-serif typeface. This font has sharp corners and straight edges, which portray strength and dependability. Many distinct letterforms give the logo a unique character and represent our personal touch.

Brand Identity + Collateral

Following logo development, Forthea extended our design services to build out the full Meyer Carrionton brand identity. This included:

A complete brand style guide, outlining logo usage, color palette, typography, and other guidelines
Business cards and letterhead
Property signage and window displays
Other marketing collateral templates

With the new brand identity established, we turned our attention to designing and building a modern website tailored to business needs and user expectations.

Integrated Property Database

Instead of linking users off-site to a 3rd party listings platform, we engineered a custom property database within the site.

This dramatically improves SEO by allowing all of the listings content to be ranked and attributed to Meyer Carrington. This solution also keeps users engaged and on-site, leading to increased conversions.

Custom Multi-Pin Map

Users can now explore available properties through an interactive, filterable map experience.

Enhanced Listings

Each property page includes photos, video, and key details, plus downloadable one-sheeters powered by Forthea’s PDF Viewer, which ensures even PDFs contribute to SEO rankings.

Analytics + Tracking

Custom form tracking was implemented to measure inquiries and conversions at the property level, giving Meyer Carrington robust reporting to guide decisions.

User Experience

With streamlined navigation and modern design, the site provides a clear, intuitive journey that reflects the company’s professionalism and values.

Fast Loading

The website has been optimized to load in under a second. Load times are critical for SEO rankings and user experience, ultimately leading to increased conversions.

The Results

Since launching the rebrand and new website, Meyer Carrington has seen measurable success when comparing pre-launch performance to post-launch performance:

+49 %

Sessions (7,153 vs. 4,798)

36x

Avg. time per session (0:36 vs. 0:01)

+5 %

Engagement Rate (43% vs. 41%)

Before + After

See how our new design (left) compares to the previous site (right).

Conclusion

Through a dual project of rebranding and website development, Forthea helped Meyer Carrington evolve from “MC Management” into a brand that reflects both their rich family tradition and comprehensive service offerings.

The results are clear: increased traffic, higher engagement, and more conversions. What began as a name and logo refresh became a complete digital transformation that honors their legacy while positioning them for future growth.

Designing + building a site is like playing with LEGOs in the digital space. We have all the building blocks, but we must figure out how to put everything together to get a desired outcome, or solution.

JT Skaggs Sr. Lead, Design + Development

This is awesome! I want one.

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