Fine Watch Bank (FWB) is a luxury timepiece retailer specializing in authentic, high-end watches from the world’s most prestigious maisons, such as Rolex, Patek Philippe and Jaeger-LeCoultre. They combine curated inventory, detailed provenance, and careful presentation to serve collectors and connoisseurs. Based in Houston, FWB is a trusted seller that emphasizes credibility, craftsmanship, and customer confidence in every transaction.
Industry Retail
Market B2C
Project Details
Fine Watch Bank has trusted Forthea with all their website needs for 10 years, including designing and developing their first and only website. While that site served them well, discussions with FWB led us down the path of building a new and improved site with the goals of simplifying the user experience and streamlining backend inventory management processes.
We decided that a complete rebuild made the most sense, with the plan to move the site from WordPress to MODX. This allowed us to create a simple, tailored process for the client to create new inventory, manage product galleries, and categorize items as new vs. sold. Along with an improved backend, we reimagined the user experience with a bold, modern design that promotes Fine Watch Bank's high-end, luxury products. The result is a website that speaks for itself.
Industry Retail
Market B2C
MODX, an Open Source PHP CMS, gives us the flexibility and control to bring our creative vision to life with zero restrictions. All output code has been optimized to be lightening fast and super lightweight.
Running on our cloud hosting solution, this site is fast, secure, and expertly tuned with all the latest hosting technology. But don't take our word for it, check out the GTmetrix speed report.
See how our new design (left) compares to the previous site (right).
Complete the form and we‘ll get back to you within one business day
Our team will brainstorm and present some awesome ideas to get you great results
Once we ‘wow‘ you with our review, you‘ll be excited to start services right away. We‘ll send a proposal and get to work!
We developed a plan to blend must-have website features into an elegant design. Behind the scenes, our SEO and Paid Media teams built a strategy for driving traffic and improving organic rankings to the site. The new design features high-impact imagery, featured items, related products, reviews, and an additional information section, which establishes credibility and builds confidence with the buyer.
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The website project was aimed at streamlining the user journey, improving content organization and navigation, and ensuring that the GMN team has a flexible, easy-to-use platform for content management.
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2727 Allen Pkwy #1200
Houston TX, 77019
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