On-page SEO + Content Development
Rather than having one page that listed the FAQs with short answers, Forthea's team of specialists built-out the FAQs so that each question had a corresponding sub-page that provided a detailed summary of the answer structured for simple user interaction. The specialists used optimizations like bulleted lists, categories, infographics, imagery, and links to relevant resources. We also created the pages to include a highlighted overview of the topic at the top of the page.
This unique tactic led the FAQ pages to become the primary organic driver of traffic to The Repipe Company's website.
* Year-over-year sessions for page "How Much Does It Cost to Repipe My Home"
^ Impressions for page "How Much Does It Cost to Repipe My Home"