The Challenge

Acuren is an industrial services company specializing in nondestructive testing, inspection, engineering and rope access enabled industrial services. It serves a multitude of industries, such as oil and gas pipeline, aerospace, building/infrastructure, and manufacturing from over 80 locations across the United States and Canada. Here’s how we helped them turn PPC into a business driver and achieve 277% ROI.

After underperforming results from other agencies, Acuren needed a digital marketing partner with the expertise and strategic focus to grow its volume of leads year-over-year while driving down cost per acquisition and provide a positive ROI from the paid media investment. Our top objective was to develop a pay-per-click program with a robust single-keyword ad group strategy that focused on both the key service lines plus newly launched service areas like rope access and engineering.

US Search Awards Finalist 2020

The Client ROI Skyrockets as Acuren Leverages New PPC Strategy
  • IndustryB2B Industrial
  • Location Houston, TX | Calgary, AB
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Our solution.

Paid Media / PPC

After in-depth keyword research and learning the ins-and-outs of the business, Forthea developed a plan to optimize and tighten up Acuren’s PPC campaigns using paid search strategies focused on growing the account into a profitable, lead-driving state. Our team launched successful automated bid testing on Google Ads to help adjust bids in real-time based on a multitude of unique user signals. After a three-month optimizing period, we were able to expand on other strategies like Microsoft Ads and testing ad creatives and landing pages to exceed the client’s lead generation goals.

277%return on investment
What Makes This Solution Great

100 %

increase in conversions

54 %

decrease in Cost per Acquisition

86 %

increase in conversion rate

Best PPC Campaign (Finalist 2020)

Best Use of Search - B2B (PPC) (Finalist 2020)

This is awesome! Where do I start?

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