Acuren is an industrial services company specializing in nondestructive testing, inspection, engineering and rope access enabled industrial services. It serves a multitude of industries, such as oil and gas pipeline, aerospace, building/infrastructure, and manufacturing from over 80 locations across the United States and Canada. Here’s how we helped them turn PPC into a business driver and achieve 277% ROI.
After underperforming results from other agencies, Acuren needed a digital marketing partner with the expertise and strategic focus to grow its volume of leads year-over-year while driving down cost per acquisition and provide a positive ROI from the paid media investment. Our top objective was to develop a pay-per-click program with a robust single-keyword ad group strategy that focused on both the key service lines plus newly launched service areas like rope access and engineering.
