Paid Media / PPC
After in-depth keyword research and learning the ins-and-outs of the business, Forthea developed a plan to optimize and tighten up Acuren’s PPC campaigns using paid search strategies focused on growing the account into a profitable, lead-driving state. Our team launched successful automated bid testing on Google Ads to help adjust bids in real-time based on a multitude of unique user signals. After a three-month optimizing period, we were able to expand on other strategies like Microsoft Ads and testing ad creatives and landing pages to exceed the client’s lead generation goals.