Jon has been in digital marketing longer than the term has existed. When he's not helping clients create winning strategies based on ROI, he leads the charge to get terms like "ninja", "rock star" and "guru" taken out of marketing vernacular. His non-marketing interests include films at the Alamo Drafthouse, Liverpool football, having the best lawn in the neighborhood, and spending time with his wife, Alexa, four kids (William, Colton, Eliza Scout, and Alana), and two pets (Sassy the Cat + Nux the Puppy).
Read BioSelecting a digital agency can be a daunting task since there are so many variables to consider. Aside from obvious considerations like location, cost (is the digital agency affordable?) and industry experience, people ultimately want the answer to one critical question; can I trust a digital agency? This article will discuss ways you can research your current or future digital marketing agency to see if they are worthy of both your trust and your business.
Digital Agency Reviews
More than 82% of all consumers read online reviews and many consider online reviews to be as important as a referral from a friend or family. While that may have been the case in the past, online reviews from sources like Google My Business, Facebook, Glassdoor, and Yelp require additional scrutiny before taking them at face value. When considering a review, you must consider the following:
- Is the review overly effusive? (‘greatest’, ‘best’, ‘life-changing’
- Does the review sound like an ad? (They have free shipping in 48 states and award-winning customer service
- Does the reviewer have 1 or a very small number of reviews?
- Does the review sound like senior management wrote it?
If you answered “yes” to one or more of the above, you should consider the review questionable at best and potentially fake at worst.