Key Responsibilities
- Day-to-day management of client search plans and programs, including oversight of bid recommendations, execution details, budgets and performance testing/optimization
- Develop near-term and long-term PPC account strategies and roadmaps
- Execute day-to-day tactics that increase client revenue, site traffic, conversion, and margins
- Keyword analysis, including keyword list building, search volume analysis, and recommendations
- Work closely with search engine reps on proposals and optimization plans
- Campaign bid management and optimization using tracking tools determined by the client
- Copy development for paid search listings
- Management of client billing, budgets, and reporting
Qualifications
- 1-3 years search engine marketing (SEM) experience with a strong background that includes online campaign planning and buying
- Effective writing, verbal communication, and presentation skills
- Strong analytic skills and ability to relate results to client business objectives
- Proficient project management skills
- Able to multi-task, organize, prioritize. and structure workload
- Proficient with search engine interfaces, tracking tools (ad serving), and procedures (both search and online)
- Excellent client and account service record
- Strong track record of delivering high-quality results for clients
- Experience with developing, presenting, and executing effective communications, media, and interactive marketing plans
- Industry work experience in marketing, advertising, PR, communications, consulting, or similar
- Knowledge of Microsoft Word, Excel, Outlook, and PowerPoint
Star Qualities
- Superb attitude
- Google Adwords professional (GAP) certified
- Demonstrated leadership and ownership of multiple client accounts
- Strong analysis skills that result in measurable savings for clients
- Well-considered recommendations and rationales
- Self-starter with the ability to work autonomously
- Able to come up with novel and creative solutions to problems
- Keep up to date with the latest news and advances in the online display, search engine, and SEM industry, including identifying trends, new approaches, etc.
