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The Paid Media Specialist will be responsible for planning, optimizing, implementing, and analyzing paid search engine marketing activities for a variety of clients. This position is key to future growth and will be responsible for the top-to-bottom management of assigned clients’ PPC activities.

The ideal candidate will be comfortable engaging, negotiating, and consulting with clients and outside vendors as well as developing relationships with company stakeholders, including management and team member groups.

Additionally, the paid search specialist will work closely with cross-functional team members and serve as an integral part of the service organization and the company’s overall growth strategy. The ideal candidate will be energetic, entrepreneurial, effective, humble and someone who simply hates to lose.

Interested? Apply Today

Key Responsibilities

Day-to-day management of client search plans and programs, including oversight of bid recommendations, execution details, budgets and performance testing/optimization
Develop near-term and long-term PPC account strategies and roadmaps
Execute day-to-day tactics that increase client revenue, site traffic, conversion, and margins
Keyword analysis, including keyword list building, search volume analysis, and recommendations
Work closely with search engine reps on proposals and optimization plans
Campaign bid management and optimization using tracking tools determined by the client
Copy development for paid search listings
Management of client billing, budgets, and reporting

Qualifications

1-3 years search engine marketing (SEM) experience with a strong background that includes online campaign planning and buying
Effective writing, verbal communication, and presentation skills
Strong analytic skills and ability to relate results to client business objectives
Proficient project management skills
Able to multi-task, organize, prioritize. and structure workload
Proficient with search engine interfaces, tracking tools (ad serving), and procedures (both search and online)
Excellent client and account service record
Strong track record of delivering high-quality results for clients
Experience with developing, presenting, and executing effective communications, media, and interactive marketing plans
Industry work experience in marketing, advertising, PR, communications, consulting, or similar
Knowledge of Microsoft Word, Excel, Outlook, and PowerPoint

Star Qualities

Superb attitude
Google Adwords professional (GAP) certifiedDemonstrated leadership and ownership of multiple client accounts
Strong analysis skills that result in measurable savings for clients
Well-considered recommendations and rationales
Self-starter with the ability to work autonomously
Able to come up with novel and creative solutions to problems
Keep up to date with the latest news and advances in the online display, search engine, and SEM industry, including identifying trends, new approaches, etc.

Hiring info.

Process + Application

Please apply via Smartrecruiters by using the 'Apply Today' button. You will be asked for an up-to-date resume/CV and your recent salary history.

Be pepared for an extended hiring process that often involves two or three in-person meetings, if not more. We take our time to ensure that we bring the right people into the Forthea fold.

Location Central Houston, TX
Position Full-time + on-site
Compensation Competitive, and dependent on experience, ability, and attitude

Interested? Apply Today