By May 2025, Forthea was no longer optimizing for rankings. Our specialists built an organic program that mirrored how users search, evaluate, and convert across a B2B SaaS decision cycle. Every stage of the user journey was addressed: from awareness via AI Overviews, to consideration through mid-funnel resource content, to conversion via Book a Demo tracking in GA4.
We demonstrated that even amid AI disruption and multi-domain migration, SEO can be an integrated driver of revenue and product adoption. Our success with Mitratech demonstrates that strategic alignment across content, technical foundations, and user behavior analytics can transform organic search into a powerful business growth engine.
