If things are getting stagnant with your typical search network campaigns, then it may be time to shake things up using Dynamic Search Ads (DSAs). These are a great option if you have a website with a seemingly infinite amount of products or if your product selection changes frequently. DSAs complement traditional search network campaigns by acting as a net for missed opportunities. With DSAs, you can let Google do the heavy lifting and generate ads when searches match existing product pages. After all, it would be a nearly impossible task to create ad copy for a million products or to even attempt to identify all of the ways people search for those products. With Dynamic Search Ads, headlines are automatically generated based on the content within your website and they can go over the traditional 25 character count limit. This allows you to serve the best ad possible to a user’s query, which leads to an excellent click-through rate (CTR). Using DSAs allows you to focus on your key products within your existing standard search campaign, while also having another campaign running in the background to catch keyword gems or changes in search behavior.
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