Content Marketing & SEO Services
Search engine optimization (SEO) has undergone a transition over the last decade to include content marketing. While there’s definite value in local search optimization, technical SEO and off-page optimization, inbound marketing has become one of the defining pillars of the field. Whether you’re a B2B company looking to showcase your expertise through ebooks and whitepapers or a B2C company looking to connect with customers through engaging blogs and social media, organic currency is defined by content marketing.
How Content Marketing and SEO Work Together
Traditionally, these activities were performed by different employees or departments. Today it’s clear that inbound marketing and organic search marketing are better together. Much like supply and demand working in harmony in economics, a successful organic strategy demands good content.
When content marketing and SEO are working together, it can be powerful. Search engine optimization is best at finding inefficiencies in marketing and optimizing a site to take advantage of that opportunity.
Developing your website resources should focus on the user, not the search engine. That’s why digital marketing professionals can take the recommendations provided by SEO research and develop rich, thoughtful digital resources that benefits both the user and the website.