Search Engine Optimization (SEO)
Search engine optimization, or SEO, is one of the best ways to gain visibility and attract new business. Both your prospects and customers are already looking for you online. When they go online, they start at a search engine and over 80% of them end up clicking on a natural, or organic, search result.
Forthea Interactive's organic optimization team delivers high-quality search engine optimization services that increase our client's natural rankings, the relevant traffic to their websites and their overall sales. To get started is easy, just call 713-568-2763 or email us today.
How SEO Helps Increase Sales
Today most people turn to search engines to find the products, services and information they're looking for online. In fact, according to Forrester Research (2008), search engines drive 93% of all Internet traffic. Considering that more than 1.7 billion people use the Internet, it seems an understatement to say search engines drive a LOT of traffic to websites.
That traffic includes many people looking for the products and services your company offers. Their active search often indicates they're pre-qualified leads. Increase those leads and you increase your sales. But will these searchers find your website or be led to a competitor's?
That mainly depends on how well your website ranks in search engine results for key phrases searchers use in their queries. People rarely click past the first few pages of results returned by a search engine, and most people click on the first few listings. This is where SEO in Houston can help.
The SEO Process
Also called "natural" or "organic" search engine optimization, SEO involves a variety of processes for showing search engines that your website is highly relevant to the keyphrases your targeted audience uses in search queries. From on-page SEO and setup of local map listings to link building and content development, SEO is an ongoing process that can help you increase sales by bringing in lots of prequalified traffic and converting visitors into leads and customers.
By staying up-to-date about constant changes within the industry, as well as through testing and analysis, we're able to discover what works and how best to apply it.
Audience
From day one Forthea will want to know about your current and potential customers – who will search for your products and services. Knowing specifics about the audience you want to attract will help us build a campaign that does so.
Keyword Research
Selecting the optimal keywords for an SEO campaign is crucial. Forthea researches and analyzes data such as search volume (number of people searching for that keyword), relevancy, competition and performance (if previous data is available) to determine the best "niche" keywords for your campaign.
Local SEO
Local optimization is now more important than ever. Forthea will claim and optimize your local listings, get you listed where you're not already, and work to ensure consistency in all of the listings. This not only builds trust with search engines and improves rankings, but also prevents the distribution of incorrect information about your business.
Content Optimization & Generation
As part of the SEO process, Forthea may revise the text on your web pages, or generate new content as needed, to improve keyword relevance. Content optimization may be as simple as changing a few phrases or adding new ones, and we minimize changes made as much as possible.
Link Building
Building link popularity is an essential part of the ongoing SEO process. Forthea will help you get the quality text links that an SEO campaign needs to succeed.
SEO & Social Media
Social media mentions about your business, whether it's a tweet that brings in pre-qualified traffic or a Facebook Fan Page optimized with your keywords, helps improve SEO. Forthea's SEO and social media specialists work together to maximize benefits.
Universal / Blended Search
Not too long ago you would only find web pages listed in search results, but now you might see videos, images, press releases or PDF files with number one rankings. Forthea optimizes for universal / blended search.
Analytics & Reporting
As an analytical marketing company, Forthea makes analytics and reporting a priority. Each month we review analytics and report on non-brand vs. brand-related organic traffic and conversions. Through analytics we're also able to review the performance of a client's webpages and keywords, and make adjustments as needed to maximize the ROI.
To inquire about SEO in Houston, or SEO services in another location, please contact Forthea.
