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Pay Per Click Advertising (SEM/PPC)

If you need an immediate increase in targeted website traffic, turn to Forthea for Pay Per Click in Houston. Also called PPC, "paid search" and "paid online advertising," Pay Per Click is a highly targeted online advertising medium that can be customized for any industry or market.

Pay Per Click ads are shown as "sponsored sites", "sponsored links" or "Ads" in search engine results alongside or above the free, "organic" listings. There are a number of benefits associated with paying for PPC ads.

First, is the speed. You get immediate high placement without the wait often required to see results from organic search engine optimization.

Second, with proper tracking, you can accurately measure your ROI, all the way back to the keywords you're bidding on. With a fixed budget, this means you can divert spend from low to high ROI keywords and immediately increase return.

Third, most of the variables in a PPC campaign can be controlled and used for testing. For example, besides being able to test the particular message in your ads, you can also control the geographical area where your ads are shown (e.g. only in greater Houston, TX), when (what days and times) they are shown.

PPC online advertisers set their own monthly budget of any level and are only charged when someone clicks through the ad to visit the advertiser's website.

Pay Per Click online advertising can be extremely effective in delivering fast, qualified leads. For maximum website marketing benefits and the greatest return on investment, a pay per click campaign is often combined with long-term organic SEO services.

Setup & Campaign Management of Pay Per Click in Houston

The paid advertising specialists at Forthea provide expert set up and management of Pay Per Click campaigns.

Before beginning your PPC campaign, we meet with you to fully understand your goals and target market. What are your primary objectives? What are your major demographics, and what are their preferences? What are the sales and profitability figures behind your products and services? Are you targeting a local or national segment?

Based on this research, your PPC account team will:

  • Select the ideal keywords to bid on
  • Write the creative for your ads
  • Dial-in your initial bids and settings
  • Setup analytics, conversion and call-tracking (if applicable)
  • Actively manage your campaign, based on your cost-per-lead or cost-per-sale thresholds

To contact us about a new paid online advertising campaign, or learn more about how we can manage your existing Pay Per Click campaign in Houston, e-mail us, or give us a call: 713-489-9788.


Did You Know

  • 85% of the world's population uses the internet to make purchases.
    Source: Neilson Ratings

  • 93% of all internet traffic is driven through search engines.
    Source: Forrester Research

  • 78% of online consumers rank web design as most important for judging business credibility.
    Source: Stanford University

  • Over 500 million search queries originate from the US every day.
    Source: comScore

  • SEO, PPC and Email Marketing provide the highest return on investment (ROI) of ALL marketing vehicles.
    Source: SEMPO

  • Online ad spending now surpasses newspaper advertisting.
    Source: eMarketer

  • US online retail purchases totaled over $150 billion in 2010.
    Source: eMarketer

  • More than half (53.5%) of B2B marketers are using Social Media as part of their marketing strategy.
    Source: BtoB

  • Moving from the #11 to #10 spot in Google, leads to a 143% increase in traffic for that keyword phrase.
    Source: Chitika

  • The top spot in Google search results drives double the traffic of the #2 spot and more than #5 through #20 combined.
    Source: Chitika

  • Internet ad spending is expected to pass $30 billion in 2012 and break the $40 billion barrier in 2014.
    Source: eMarketer

  • 50% of active Facebook users (175+ million) log into the site at least once a day.
    Source: Facebook

  • LinkedIn has 50 million members. Twitter has over 75 million.
    Source: LinkedIn & Twitter

  • More than 700,000 local businesses have active Pages on Facebook.
    Source: Facebook

  • 70% of bloggers are organically talking about brands on their blog.
    Source: Econsultancy

  • 50% of the top 1 million websites (by Alexa rank) use Google Analytics.
    Source: Google