Zadok was frustrated with agencies that hid data and were hard to reach, so they began looking for a team to provide more transparency in all elements of the campaign. Forthea began SEO, PPC and web design and development work with Zadok, providing insights and data on all elements of the work.
Forthea works with Zadok Jewelers on an ongoing search engine marketing campaign designed to drive conversions and in-store visits. In addition to this ongoing campaign, Forthea also builds unique, event-driven campaigns designed around in-store events like trunk shows and designer showcases, highlighting the value of these exclusive events to users.
When Zadok Jewelers began working with Forthea, their primary website was mired with technical limitations imposed by their content management system (CMS). Working closely with the client, Forthea designed an independent subdomain run on WordPress, giving the site the ability to post regular content and drive traffic to products via the event and blog posts.
Forthea took a dual approach to the Zadok website, simultaneously making optimizations on the main website and creating a content strategy for a new blog on a controlled subdomain. As a Houston staple, Forthea worked with Zadok Jewelers to optimize the site around nonbranded Houston keywords to increase traffic from customers at the top of the purchase funnel.