Forthea took control of CenterPoint Energy’s pay per click (PPC) advertising. Forthea seamlessly transitioned the company’s existing PPC campaign for myTrueCost with no downtime while also performing an audit on the existing PPC campaign.
The audit of the previous PPC campaign showed that the overall campaign was under performing. Forthea rebuilt the campaign from scratch, focusing on myTrueCost’s most profitable sectors and rewrite ad copy based on past search patterns.
By implementing new PPC strategies that focused on what distinguished myTrueCost from its competitors, Forthea was able to dramatically increase efficiencies across CenterPoint’s online advertising. Year-over-year comparisons show increase in transactions, click through rates, impression shares, and cost per conversion.