Houston Social Media Marketing
Wondering if social media marketing is for you? Consider the following:
Social media isn't just a fad – it's here to stay. Moreover, it's the perfect place to find new customers. But, just what is social media? Basically, it's just a fancy way to describe the zillions of conversations people are having 24/7.
If you take away all of the fancy social networking sites, online tools, and new lingo…you’ll start to see "social media" everywhere. From the dinner table to the board room, social networks, and the conversations across them, have been around as long as the human race.
Forthea Interactive's Social Media Marketing Process
Audience Analysis - This is always the first step in marketing, and social media marketing is no exception. We start with an in-depth study of your company and craft a profile of your ideal target market. Are they male? Female? How old? Where do they work? How much do they make? Kids? What’s their story? What about your brand will resonate with them?
Venue Selection – Twitter? LinkedIn? Facebook? Youtube? Not sure where your company should be hanging out? We'll show you! Using our audience analysis we will select the best communities for your company to connect with.
Profile Building – We set up all of the recommended social media profiles, including custom designed graphics to match your branding. We don't flood the social media network with friend requests, but instead help you build a loyal tribe of followers who actually want to hear from you.
Attention-getting Content - Not sure what to say? Forthea’s social media team can brainstorm and create compelling content people want to pass along.
Relationship Building - At the heart of social media is relationships. We'll help build your relationships with influencers, brand evangelists, and people who can help spread the word.
Reputation Monitoring – Whether your company is currently participating in social media or not, most likely people are already talking about you. We help you monitor both the positive and negative things they are saying about your company. We'll help you listen-in and join the conversation!
Measurement – Don't listen when others tell you how hard it is to measure social media success. We have a state-of-the-art platform for measuring and analyzing our social campaigns with a slew of metrics organized into such categories as engagement, activity and reach. At one glance you'll be able to tell what is working and what needs improvement. Why leave your actions to guesswork?
Training/Consulting - Don't worry - we won't just set up your social media profiles and then say "you're on your own"! We’ll train you and your employees for social media success with on-going webinars or on-site training.
On-going Social Profile Management - We help you manage your social profiles to ensure you effectively engage with your audience and get the maximum value from social media.
Are you ready to get started the right way? Contact us today.
We're a Houston Social Media Marketing company with clients around the world.
