iHealth Labs is committed to helping people lead healthier lives and provides consumers with easy-to-use products to help manage their health. iHealth Labs designs and manufactures advanced, user-friendly, mobile personal healthcare products that connect to the cloud. Its’ products allow consumers to measure and track a full range of health vitals and share their data with healthcare professionals.
iHealth Labs came to Forthea during the coronavirus pandemic, looking for a digital marketing partner that specialized in paid media and advanced analytics to help get thermometers to people that need them and deliver a positive return on ad spend. Our main objective was to optimize existing digital advertising strategies, improve campaign efficiencies, and find new opportunities for growth while maintaining a cost per unit goal. Here is how Forthea harnessed increased demand during a global pandemic to achieve a 717% ROAS and help families across the country stay safe and healthy.
