Frankel Building Group is a custom home builder in Houston. Frankel was a successful offline business looking to take their digital marketing to the next level. Enter Forthea: we began working with Frankel to build their interactive marketing through both SEO and PPC campaigns.
Frankel and Forthea worked together to quickly set up a cohesive digital strategy. A paid advertising campaign gave Frankel an immediate presence on the search engine results pages (SERPs), while their website was optimized for future success in SEO.
Forthea’s search engine optimization (SEO) efforts targeted a precise set of high-opportunity keywords that aimed to drive highly relevant traffic to Frankel’s website. Through focused effort and several months’ time, Frankel began to rise through Google search engine rankings.
The Forthea paid search team quickly worked to focus on customers actively seeking new homes in Houston. Frankel’s home builder advertising message was continuously placed at the top of relevant search results. These efforts generated phone calls, contact emails, and new home sales.
22% Increase in Year-Over-Year Organic Traffic
503 Ranking Keywords
99 Keywords Ranked on Page 1
Partners for over two years, Forthea has consistently grown organic traffic year-over-year. Organic traffic accounts for more than 50% of total traffic to frankelbuildinggroup.com. Frankel is now ranking for more than 500 high value keywords, delivering qualified leads and conversions.
In addition to winning customers, Frankel Building group and Forthea are winning awards for their home builder advertising efforts. The Greater Houston Builders Association recently bestowed the honor of best internet marketing campaign to Frankel Building Group.