Events

Delve into the transformative role of AI in SEO (search engine optimization) and digital marketing, focusing specifically on Google search results. Hear from industry experts as we explore how AI technologies, such as machine learning algorithms and natural language processing, are revolutionizing the way businesses optimize their online presence.

Our theme this year is leveraging marketing analytics to improve outcomes and smarter decision-making. Join us for a half-day summit jam-packed with discussions on quantifying ROI, analytics storytelling, and digital marketing trends - followed by a baseball game with our World Series champions, Astros vs Red Sox.

The landscape of SEO is constantly evolving. The most successful programs that drive high ROI are optimizing user experience (UX) and Core Web Vitals while producing high quality, authoritative content. In the next era of measuring organic / earned media performance, how should marketers decide how to prioritize optimization strategies and ensure we are tracking the KPIs that matter most?

As marketers, setting the budget plan for each budgeting cycle is probably the most consequential decision we make year in and year out. With so much at stake and so little hard evidence, oftentimes we end up second guessing. Join us for lunch and learn how to leverage market intelligence for smarter budget planning and see a predictive budget planning model in action.

In digital marketing, there's a power couple that works hand-in-hand to help businesses get found online and then impress buyers so they ask to connect. Join us for lunch and hear how SEO + CRO helps businesses drive growth and get results by putting users first.

[DFW] - Unlock higher marketing ROI through advanced marketing analytics focused on building property budgets. Join us and hear practical methodologies used to combine digital marketing data with leasing data for a true view on strategic planning, forecasting, and measurement.

[DFW] - Unlock higher marketing ROI through advanced marketing analytics. Join us and hear practical methodologies used to combine digital marketing data with sales data for a true view on strategic planning, forecasting, and measurement.

[Webinar] - Improve the impact of digital marketing on driving leads and growing occupancy. Many multifamily and real estate marketers still struggle with allocating budgets, high competition and discounts, and stricter than ever advertising limitations. Join us and learn practical insight on how to maximize digital lead generation and drive business growth through advanced digital marketing trends for 2021 and leveraging analytics for better budget planning.

[Webinar] - Improve the impact of marketing analytics on driving business outcomes. CMOs that are unable to quantify the relationship between marketing data and the bottom line are struggling, according to a recent Gartner survey. Join us and hear proprietary methodologies around advanced analytics (budget planning, market intelligence, attribution) that are helping businesses drive growth and reduce the clutter and misuse of too much inactionable data.

[Virtual Event] - Unlock higher marketing ROI through advanced marketing analytics focused on bottom-line performance. Join us and hear practical methodologies used to improve business decision making focused on market intelligence and budget planning.

[DFW] - Unlock higher marketing ROI through advanced marketing analytics focused on bottom-line performance. Join us and hear practical methodologies used to combine digital marketing data with sales insights for a true view on strategic planning, forecasting, and measurement.

[HOU] - Unlock higher marketing ROI through advanced marketing analytics focused on bottom-line performance. Join us and hear practical methodologies used to combine digital marketing data with sales insights for a true view on strategic planning, forecasting, and measurement.

Thought Leadership Series: The Rocket Science of Marketing Analytics and Assistance is the New Battleground for Growth. Featuring guest speaker Sherri Healy, Agency Development Manager at Google.

Thought Leadership Series: The Rocket Science of Marketing Analytics and Marketing in the Age of Assistance. Featuring guest speaker Sherri Healy, Agency Development Manager at Google.

Thought Leadership Series: The Rocket Science of Marketing Analytics and The Age of Assistance. Featuring guest speaker Sherri Healy, Agency Development Manager at Google.

Thought Leadership Series: The Rocket Science of Marketing Analytics and Leveraging Facebook for Mobile Video Campaigns. Featuring guest speaker Emily Chakurda, Partner Manager at Facebook.