24 Aug 2023
Forthea Summit

Our theme this year is leveraging marketing analytics to improve outcomes and smarter decision-making. Join us for a half-day summit jam-packed with discussions on quantifying ROI, analytics storytelling,…

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Past Events
A New Era of SEO and Google Analytics (GA4) 19 Jul 2023

The landscape of SEO is constantly evolving. The most successful programs that drive high ROI are optimizing user experience (UX) and Core Web Vitals while producing high quality, authoritative content. In the next era of measuring organic / earned media performance, how should marketers decide how to prioritize optimization strategies and ensure we are tracking the KPIs that matter most?

Marketing Intelligence for Smarter Budget Planning 22 Feb 2023

As marketers, setting the budget plan for each budgeting cycle is probably the most consequential decision we make year in and year out. With so much at stake and so little hard evidence, oftentimes we end up second guessing. Join us for lunch and learn how to leverage market intelligence for smarter budget planning and see a predictive budget planning model in action.

The Digital Power Couple for Demand Generation [SEO + CRO] 18 May 2022

In digital marketing, there's a power couple that works hand-in-hand to help businesses get found online and then impress buyers so they ask to connect. Join us for lunch and hear how SEO + CRO helps businesses drive growth and get results by putting users first.

How to Win at Multifamily Marketing with Predictive Analytics 13 Apr 2022

[DFW] - Unlock higher marketing ROI through advanced marketing analytics focused on building property budgets. Join us and hear practical methodologies used to combine digital marketing data with leasing data for a true view on strategic planning, forecasting, and measurement.

How to Win at Attribution with Predictive Analytics 13 Apr 2022

[DFW] - Unlock higher marketing ROI through advanced marketing analytics. Join us and hear practical methodologies used to combine digital marketing data with sales data for a true view on strategic planning, forecasting, and measurement.

Driving Growth through Advanced Analytics – The CMO’s Secret Weapon 2 Nov 2021

Improve the impact of marketing analytics on driving business outcomes. CMOs that are unable to quantify the relationship between marketing data and the bottom line are struggling, according to a recent Gartner survey. Join us and hear proprietary methodologies around advanced analytics (budget planning, market intelligence, attribution) that are helping businesses drive growth and reduce the clutter and misuse of too much in-actionable data.

Maximize Multifamily Digital Marketing Budgets 3 Feb 2021

[Webinar] - Improve the impact of digital marketing on driving leads and growing occupancy. Many multifamily and real estate marketers still struggle with allocating budgets, high competition and discounts, and stricter than ever advertising limitations. Join us and learn practical insight on how to maximize digital lead generation and drive business growth through advanced digital marketing trends for 2021 and leveraging analytics for better budget planning.

Driving Growth through Advanced Analytics – The CMO’s Secret Weapon (Webinar) 27 Jan 2021

[Webinar] - Improve the impact of marketing analytics on driving business outcomes. CMOs that are unable to quantify the relationship between marketing data and the bottom line are struggling, according to a recent Gartner survey. Join us and hear proprietary methodologies around advanced analytics (budget planning, market intelligence, attribution) that are helping businesses drive growth and reduce the clutter and misuse of too much inactionable data.

Playing Moneyball with Marketing [Virtual Event] 1 Oct 2020

[Virtual Event] - Unlock higher marketing ROI through advanced marketing analytics focused on bottom-line performance. Join us and hear practical methodologies used to improve business decision making focused on market intelligence and budget planning.

Playing Moneyball with Marketing 6 Feb 2020

[DFW] - Unlock higher marketing ROI through advanced marketing analytics focused on bottom-line performance. Join us and hear practical methodologies used to combine digital marketing data with sales insights for a true view on strategic planning, forecasting, and measurement.

Playing Moneyball with Marketing 5 Feb 2020

[HOU] - Unlock higher marketing ROI through advanced marketing analytics focused on bottom-line performance. Join us and hear practical methodologies used to combine digital marketing data with sales insights for a true view on strategic planning, forecasting, and measurement.

The Rocket Science of Marketing Analytics 7 Nov 2019

Thought Leadership Series: The Rocket Science of Marketing Analytics and Assistance is the New Battleground for Growth. Featuring guest speaker Sherri Healy, Agency Development Manager at Google.

The Rocket Science of Marketing Analytics 22 Aug 2019

Thought Leadership Series: The Rocket Science of Marketing Analytics and Marketing in the Age of Assistance. Featuring guest speaker Sherri Healy, Agency Development Manager at Google.

The Rocket Science of Marketing Analytics 16 May 2019

Thought Leadership Series: The Rocket Science of Marketing Analytics and The Age of Assistance. Featuring guest speaker Sherri Healy, Agency Development Manager at Google.

20 Feb 2019 20 Feb 2019

Thought Leadership Series: The Rocket Science of Marketing Analytics and Leveraging Facebook for Mobile Video Campaigns. Featuring guest speaker Emily Chakurda, Partner Manager at Facebook

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