12 Jun 2024
Keeping Up with Google Search

Delve into the transformative role of AI in SEO (search engine optimization) and digital marketing, focusing specifically on Google search results. Hear from industry experts as we explore how AI technologies,… Event Details »

24 Aug 2023
Forthea Summit

Our theme this year is leveraging marketing analytics to improve outcomes and smarter decision-making. Join us for a half-day summit jam-packed with discussions on quantifying ROI, analytics storytelling,… Event Details »

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Past Events
A New Era of SEO and Google Analytics (GA4) 19 Jul 2023
The landscape of SEO is constantly evolving. The most successful programs that drive high ROI are optimizing user experience (UX) and Core Web Vitals while producing high quality, authoritative content. In the next era of measuring organic / earned media performance, how should marketers decide how to prioritize optimization strategies and ensure we are tracking the KPIs that matter most?
Marketing Intelligence for Smarter Budget Planning 22 Feb 2023
As marketers, setting the budget plan for each budgeting cycle is probably the most consequential decision we make year in and year out. With so much at stake and so little hard evidence, oftentimes we end up second guessing. Join us for lunch and learn how to leverage market intelligence for smarter budget planning and see a predictive budget planning model in action.
The Digital Power Couple for Demand Generation 26 Apr 2023
In digital marketing, there's a power couple that works hand-in-hand to help businesses get found online and then impress buyers so they ask to connect. Join us for lunch and hear how SEO + CRO helps businesses drive growth and get results by putting users first.
How to Win at Multifamily Marketing with Predictive Analytics 13 Apr 2022
[DFW] - Unlock higher marketing ROI through advanced marketing analytics focused on building property budgets. Join us and hear practical methodologies used to combine digital marketing data with leasing data for a true view on strategic planning, forecasting, and measurement.
How to Win at Attribution with Predictive Analytics 13 Apr 2022
[DFW] - Unlock higher marketing ROI through advanced marketing analytics. Join us and hear practical methodologies used to combine digital marketing data with sales data for a true view on strategic planning, forecasting, and measurement.
Driving Growth through Advanced Analytics – The CMO’s Secret Weapon 02 Nov 2021
Maximize Multifamily Digital Marketing Budgets 03 Feb 2021
[Webinar] - Improve the impact of digital marketing on driving leads and growing occupancy. Many multifamily and real estate marketers still struggle with allocating budgets, high competition and discounts, and stricter than ever advertising limitations. Join us and learn practical insight on how to maximize digital lead generation and drive business growth through advanced digital marketing trends for 2021 and leveraging analytics for better budget planning.
Driving Growth through Advanced Analytics – The CMO’s Secret Weapon (Webinar) 27 Jan 2021
[Webinar] - Improve the impact of marketing analytics on driving business outcomes. CMOs that are unable to quantify the relationship between marketing data and the bottom line are struggling, according to a recent Gartner survey. Join us and hear proprietary methodologies around advanced analytics (budget planning, market intelligence, attribution) that are helping businesses drive growth and reduce the clutter and misuse of too much inactionable data.
Playing Moneyball with Marketing (Virtual Event) 01 Oct 2020
[Virtual Event] - Unlock higher marketing ROI through advanced marketing analytics focused on bottom-line performance. Join us and hear practical methodologies used to improve business decision making focused on market intelligence and budget planning.
Playing Moneyball with Marketing 06 Feb 2020
[DFW] - Unlock higher marketing ROI through advanced marketing analytics focused on bottom-line performance. Join us and hear practical methodologies used to combine digital marketing data with sales insights for a true view on strategic planning, forecasting, and measurement.
Playing Moneyball with Marketing 05 Feb 2020
[HOU] - Unlock higher marketing ROI through advanced marketing analytics focused on bottom-line performance. Join us and hear practical methodologies used to combine digital marketing data with sales insights for a true view on strategic planning, forecasting, and measurement.
The Rocket Science of Marketing Analytics 07 Nov 2019
Thought Leadership Series: The Rocket Science of Marketing Analytics and Assistance is the New Battleground for Growth. Featuring guest speaker Sherri Healy, Agency Development Manager at Google.
The Rocket Science of Marketing Analytics 22 Aug 2019
Thought Leadership Series: The Rocket Science of Marketing Analytics and Marketing in the Age of Assistance. Featuring guest speaker Sherri Healy, Agency Development Manager at Google.
The Rocket Science of Marketing Analytics 16 May 2019
Thought Leadership Series: The Rocket Science of Marketing Analytics and The Age of Assistance. Featuring guest speaker Sherri Healy, Agency Development Manager at Google.
The Rocket Science of Marketing Analytics 20 Feb 2019
Thought Leadership Series: The Rocket Science of Marketing Analytics and Leveraging Facebook for Mobile Video Campaigns. Featuring guest speaker Emily Chakurda, Partner Manager at Facebook.

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