Move-ins, not metrics.
You're not investing in digital marketing. You're investing in move-ins. It's time to measure it that way.
In multifamily, agency churn is its own kind of overhead. Most agencies rotate in, execute the basics, and rotate out before the strategy matures.
Some of our multifamily clients have partnered with us for over a decade because we connect expert paid media, SEO, and analytics to the metric that actually matters... occupancy. When the industry shifts, we shift first. That's what retention at this level requires.
In this brief, you'll learn how Forthea:
- Builds a centralized portfolio strategy that gives every property its own hyperlocal edge
- Dominates "near me" searches with strategic SEO and content depth that outranks ILS listings and competitors
- Increases AI visibility as search evolves across ChatGPT, Claude, Perplexity, and Google AI Overviews through AEO/GEO strategies
- Runs paid media campaigns that filter out low-intent traffic and targets only qualified prospects
- Models marketing budgets against real occupancy goals so spend decisions are driven by data, not gut feel
- Identifies exactly which leads are worth following up on and where your leasing team is leaving move-ins on the table
- See how these strategies delivered a 31x ROI, 18.9% conversion rates, and 97% lease-up rates across real portfolios
