We developed this COVID-19 Category Demand Forecaster, which uses real-time search trend data on a list of category-relevant keywords that have been carefully curated by our SEO specialists. Select your industry in the drop-down below and check back weekly for updates.
Based on historical data patterns prior to the outbreak of COVID-19 in the U.S. (early March 2020), our Advanced Analytics team has built a predictive model that projects category demand into the future, taking into account both seasonality and long-term trends. This projected category demand serves as our counterfactual, or what demand would have been if there had been no COVID-19. Comparing that counterfactual with the actual, we attribute the difference to the effect of COVID-19 on category demand.