Our analytics team is paying close attention to searches directly related to COVID-19 symptoms, which we see as a leading indicator of the pandemic itself. Based on daily search data (from Mar 1 to today) and looking at the seven-day moving average trend line, we see that Houston has put the peak of the second wave behind it. This goes on to show that, in the eyes of our analysts, COVID-19 is manageable with proper social distancing and face covering. The second wave has prompted people to take social distancing and face covering more seriously, like Houstonians are doing right now.
The most valuable thing we need during this time of uncertainty surrounding coronavirus is information. We are hoping by having access to the information we uncover you can make better decisions and respond more proactively in the face of unprecedented shocks to our economy and way of life. Leveraging predictive analytics, our data scientists have built a real-time industry tracker to monitor the effect of COVID-19 on category demand. You'll also find resources from our team on steps you can take now to ensure success down the road.
Continue to take care of yourself and others as we navigate this time together, and let us know how we can help.
At Forthea, we are closely monitoring category demand for the hardest hit industries and markets in real time so that our team can present different scenarios and strategies to clients, allowing them to make smart, data-driven decisions.