Case Studies

The School Tours of America PPC campaign showcased exceptional results, innovative approaches and effective collaboration between the client and paid search specialist. Forthea achieved 663 total conversions and an estimated gross revenue of $1.9 million, including a remarkable 26x return on ad spend. Our strategic tactics and efficient implementations allowed us to target specific geographic areas and emphasize the educational value of student tours. Through close collaboration with the client, we ensured the seamless implementation of our digital marketing strategies towards sales processes, which led to higher conversion rates and improved lead quality.

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Pure Dental Brands is a dental service organization, supporting unique family, pediatric, and orthodontic practices. PDB provides a partnership that allows doctors to focus on patient care without the distractions of running a successful practice. It operates across major markets in four states including Virginia, Arizona, Tennessee, and Florida. Campaign objectives focused on improving efficiency and increasing inbound patient calls for 43 dental practices. Our efficiency improvements and attention to user experience and intent drove substantially better results than we set out to achieve. Most practices saw triple our initial goal of 50% increase in new patients.

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Overall, Forthea’s partnership with GMN Bearing highlights how a confident, data-driven AEO strategy can drive measurable performance improvements. We helped GMN take over emerging search channels by translating innovation into increased visibility, traffic, and revenue.

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