Key Responsibilities
- Day-to-day supervision of client search/online programs including strategic approach, bid recommendations and performance
- Day-to-day supervision of client web or creative development projects – interfacing with DEDV project manager
- Strong relationships with search/online community vendors for optimal service and results
- Contribute to new business pitches
- Develop, motivate and train Junior Specialists and Digital Specialists
- Client account management and up-selling of services where applicable
- Project management of all digital initiatives as they relate to the client
- Ensure team members schedule and lead pre-kickoff meetings
- Assist with the scheduling and leading client kickoff meetings
- Recap kickoff meetings and send to client and internal team
- Ensure team has requested client logins and necessary content and enter info into NetSuite
- Assign setup tasks for internal team including necessary information to complete tasks and hours allotted to complete the project
- Monitor time for setup tasks to ensure it is within the allocated budget
- Review setup documents including keyword research, creative comps, email templates, etc. and send to client for approval
- Confirm completion of setup tasks
- Correspond with client through setup process to inform them of status
- Assign ongoing tasks for internal team
- Review ongoing plans, ads, press releases, etc. and send to client for approval
- Regularly update client via email on the status of their account (or ensure direct client contact has)
- Schedule monthly status calls with client (or ensure direct client contact has)
- Deliver monthly reports for marketing clients (or ensure direct client contact has)
- Asses client’s marketing successes and determine if additional or “outside the box” ideas need to be implemented by specialists
- Manage client’s satisfaction. Satisfaction = perception – expectation
- Work with client’s outside vendors if necessary
- Regularly check Google analytics codes are in place
- Check project time used weekly and manage internal team’s time
- Create weekly status reports for account management meetings
- Asses time used on every project weekly for weekly project control meetings
Qualifications
- 3-5 years online marketing experience with a strong background of planning and buying online campaigns
- Bachelor’s Degree from 4-year, accredited college.
- Excellent client and account service record; track record of accomplishing successful results for clients.
- Experience with writing, presenting and executing effective communications, media or interactive marketing plans.
- Ability to specify technical changes to technical/development teams
- An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Google
- Experience with PPC – Management of Pay per click programs
- Experience with web analytics tools (Google Analytics, Webtrends, Ominiture)
- Experience using a CMS and an understanding of the impact they have on SEO
- Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach
- Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
- Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
- Excellent Microsoft Office skills
- Comfortable interacting with C-level executives
- Outstanding customer service skills
- Ability to work independently and within a team environment
- Strong independent decision-making, organizational, planning and problem-solving skills
