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Social Media Tips – What’s Hot and What’s Not

Social Media Tips – What’s Hot and What’s Not


Obviously social media is on the rise on all platforms. However, there are some very “not so hot” things that users are doing out there! Take a moment to review our social media tips and learn more about what’s hot and what’s not amongst social chatter these days.

The Hot List

HOT – Facebook – Even my grandparents are an active part of the Facebook nation! This social giant has taken over our world and continues to gain popularity in new demographics with original features and outlets for continual connectivity and communication. Facebook gives businesses the ability to create a profile page complete with photos and videos. It also provides businesses the ability promote products, services, and events all with a click of the mouse. Boasting the promise of reaching the largest social audience Facebook has over 1 billion users across the globe. If you’re interested in learning more about how you can enhance your online presence, keep reading – we’ll be here!

NOT HOT: Posting mundane status updates.  Seriously, no one cares that you visited Wal-Mart three times this week or how many pushups you did at the gym today. Bore someone else with those details and keep the status updates interesting and fun to read for those on your friends’ list.

Businesses can also make the Facebook “not hot” list by being overly pushy through social media, don’t spam your friends with your products and services but instead take the opportunity to build your brand and connect with your customer.

Twitter– Who would have thought just a few years ago that “tweeting” would no longer just be for birds? Twitter uses real-time microblogging capabilities to inform others of events, history, trends, news and personal updates. Tweets can be used to inspire, inform, entertain and motivate anyone just about anywhere.

NOT HOT: Want to know what’s NOT hot? How about “retweeting” your own retweets! Twitter users love the retweet feature, it is an awesome way to give credit to the source of the tweet but let’s not get carried away here, not everything’s about you believe it or not!

Pinterest– Making its premiere in 2011, Pinterest has made a big name for itself by becoming an online do it yourself sharing social platform. As a distinctive hotspot particularly for women online it is a great place to go for creativity with recipes, crafts, and daily inspiration.

NOT HOT: It is not hot to pin photos that aren’t yours as your own. It’s not only bad etiquette it’s also equally as rude to never repin or share pins with other users’. Spread the love and repin as often as possible, especially followers’, pins.

Although some other well-known social media platforms didn’t make the Hot List this time I still wanted to take a moment to recognize a few honorable mentions: LinkedIn, YouTube, Instagram, blogging sites such as WordPress, Blogger and Tumblr, Reddit and Google+. Maybe I’ll take time at a later date to bring some attention to the above listed social medias.

Now that you’ve had a chance to review who made the Hot List, consider taking my advice on any of the “not so hot” behaviors you may have been taking part in and reach out to our agency if you’re interested in learning more about social media marketing – we’re always glad to help!

Forthea’s mission is dedicated to helping clients achieve their full potential online through superior marketing that’s delivered with unsurpassed customer service and professionalism.


  1. Camille Bremer 6 years ago

    I think both Facebook and Twitter have the potential to bore any audience one might have. These social media sites have granted everybody a voice, but most of the time we only want to hear them if they have something witty/smart/relatable to say. In my opinion, nobody can go wrong with photos (ie. Instagram, Flickr, etc.) …unless you try really, really hard.

    Camille Bremer
    Marketing and Asian Studies, 2015
    A.B. Freeman School of Business
    Tulane University

  2. Tasha Chuyou 6 years ago

    Thanks for the feedback Camille. It’s agreed that both Instagram and Flickr are on the rise! Subscribe to our feed and lookout for more social media blog posts in the future.

  3. Shara Doorley 6 years ago

    Microblogging; it may sound small due to the “micro” word; but I tell you; it’s one of the giants on the internet when it comes to traffic, promotion and sales for your blog. You must know which microblogs can give you the best benefit. Without even visiting the web-page, a good Keyword Analyzer will have a module that will tell you whether or not links on the page use “NoFollow” tags. This lets you avoid you from wasting your time on building links from sources where you receive no search engine benefits. It’s otherwise known as Follow or No follow.^*

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