Image via Flickr
We all know that content is king, but, do you typically think of visual content the same way?
In case you haven’t noticed, killer visual content is one thing that sets articles apart in today’s social media driven society. If you’re not convinced, take a look at the stats below:
- 63% of social media posts are made up of images. Citrix
- 93% of the most engaging posts on Facebook. Socialbakers
- Photos get 53% more likes, 104% more comments and 84% more click-throughs on Facebook. KissMetrics
- Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets. Buffer
- 70 million new photos are shared on Instagram each day. Instagram
Now that we agree that visual content is necessary to increase your reach, you may be wondering where to come by such amazing graphics. No fear, thanks to tons of useful, and free, social media content creation tools out there you’ll be making your own images in no time!
Canva is a (mostly) free tool gives you the capability to create an image for just about anything you could possibly need. Many of the options are free, however if you’re willing to pay, then it’s only $1.00 per item. Signup is easy and upon logging in for the first time you’re given a quick video tutorial, as well as the option to practice the basics before launching into the app. With templates for Instagram, Facebook, and more, you’ll be boosting your social IQ in no time.
Pablo is a free and easy to use tool that provides some basic stock imagery (think lots of nature shots) and room for a sentence or two of text. In about 20 seconds, depending on how creative you’re feeling, you can have a perfect image ready for Facebook, Twitter or anywhere else you may need – like a blog!
PlaceIt is a visual content tool that allows you to showcase your services or product in action. All you have to do is upload a screenshot from your website or product and place it in pre-staged images (think stock photography designed to showcase your digital showcase). Their free option includes a 300×400 pixel download with editing options.
PicMonkey is perfect if you have an image library, but don’t have to budget for Photoshop. With PicMonkey, you can easily make many basic edits to photos, as well as add text, borders, etc. mostly for free. If you decide to upgrade to the Royale package for more features, it will only run you $5/month.
Piktochart is the perfect social media content creation tool for all the infographic enthusiasts out there. There are tons of free themes to choose from, as well as the option to create an infographic from scratch. If you quickly become a Piktochart expert and would like even more out of the tool, there is the option to go pro for just $29/month.
If your primary need is more photos, then Unsplash is the place for you. Unsplash provides high quality images which you can use for whatever you’d like, no attribution required. They release ten new photos every ten days and you can even subscribe to the site to receive them directly to your inbox. It can be a lot to sift to, but you can’t beat the offerings with a price tag of…free!
Now that you have access to everything visual content-related, from a free photo editing tool to an infographic generator, you’re all set to increase your reach. For more information on how you can increase the number of eyes on your content, contact the experts at Forthea.