In working with Avtec on their Conversion Rate Optimization (CRO), we noticed that their homepage was getting almost 50% of all landing page views but with disproportionately low conversion and click-through rates. Users simply weren't getting to the content they needed. We proposed a homepage redesign, focusing on engaging the user to guide their journey while giving the site a more modern feel.

Improved User Experience

Our CRO team delivered a fully new homepage with modules that promote user interaction. The multi-step product finder immediately engages users by identifying their industry, then gathers simple product requirements to direct users to their specific solution. The result is a design that interactively leads the user directly to the content they want without needing to browse or search around the site.

  • Industry Communications
  • Location Lexington, SC
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Avtec Homepage Website Design
What Makes This Project Great
Conversion Rate Optimization
Custom Design + Development
User Interface Design
Avtec Homepage Website - New Avtec Homepage Website - Old
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Inc. 5000 Google Premier Partner 2023 US Search Awards Winner 2022 BrightEdge Edgie Award Winner 2022 US Agency Awards Winner 2022
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