In working with Avtec on their Conversion Rate Optimization (CRO), we noticed that their homepage was getting almost 50% of all landing page views but with disproportionately low conversion and click-through rates. Users simply weren't getting to the content they needed. We proposed a homepage redesign, focusing on engaging the user to guide their journey while giving the site a more modern feel.
Improved User Experience
Our CRO team delivered a fully new homepage with modules that promote user interaction. The multi-step product finder immediately engages users by identifying their industry, then gathers simple product requirements to direct users to their specific solution. The result is a design that interactively leads the user directly to the content they want without needing to browse or search around the site.
- Industry Communications
- Location Lexington, SC