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Website Analytics that Prove Digital Marketing ROI

Advanced Website Analytics

Data and actionable analytics are the foundation for everything we do.

Website analytics provides deep insight into the health and performance of your brand online. If you aren’t tracking your marketing mix properly, you could be running blind and wasting precious marketing dollars on underperforming channels.

Forthea helps clients measure the ongoing performance of digital marketing campaigns, website performance and online advertising. Our data engineers ensure each channel is being tracked and analyzed to offer meaningful insights that prove ROI.

We offer the most robust website analytics of any agency in the business.

It starts with an extensive audit of your current Google Analytics configuration to verify proper set-up, goals, filters, custom audience segments and more. With access to marketing automation, POS and CRM software, we can ensure your digital marketing programs are tracking all the way to the final transaction – proving true ROI.

From small to enterprise-level configurations, our team has expertise and experience working with basic website analytics programs as well as complex, interconnected analytics systems. We execute proven processes around quality control and periodic testing along with tracking updates and tag management.

Forthea maintains partnerships and certifications with leading analytics providers to offer you the best advantage possible.

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KEY BENEFITS

KEY BENEFITS

Centralized marketing reports

Real-time insights

Cross-channel visibility and control

Optimized marketing performance

 

Forthea Advanced Website Analytics Management

Website analytics and tracking are highly unique and need to be tailored to meet the exact needs of your business. We follow proven processes and methodology to ensure your analytics program delivers meaningful insights.

STEP ONE

Discovery & Audit

Discovery & Audit

In this phase, our data engineers will do a technical audit to make sure tracking codes, pixels and related tools are firing on all cylinders. We’ll work closely with your team to make sure the analytics and tracking align with overall business goals.

STEP TWO

Planning

Planning

After the audit, we’ll develop a website analytics and tracking plan to maximize value in the relationship of site actions, business and campaign goals, and integrated platforms.  During this stage, we’ll identify custom solutions that fit your marketing tech stack.

STEP THREE

Implementation

Implementation

An optimized website analytics strategy starts off with code implementation. Every tracking component is tested through quality assurance to ensure the desired result. Every step is closely monitored during this process.

STEP FOUR

Management

Management

Websites, platforms and campaign objectives change over time. We always want to make sure that tracking is up-to-date based on those changes, while catching reporting issues before they become a problem.  Forthea also provides ongoing reports and insights based on business goals.

Advanced Website Analytics Services

Forthea advanced website analytics are customized based on the specific needs of our clients and cover more challenging aspects than the basic offering.  Examples of advanced analytics projects include:

  • Analytics audit based on your integration
  • E-commerce tracking audit/setup
  • Custom web analytics integrations with third party tools/platforms
  • Data discrepancy research and troubleshooting
  • Cross-domain tracking
  • Google Analytics User ID reporting setup
  • Attribution platform onboarding/integration
  • A/B landing page testing
  • Custom reporting

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