The way people discover businesses is changing. Buyers are turning to AI-driven answer engines like ChatGPT, Google AI Overviews, Bing Copilot, and Perplexity to get instant solutions, compare providers, and narrow down options before reaching out to sales. Our AEO + GEO services are designed to ensure your brand is recognized as the trusted solution, driving visibility, leads, and measurable revenue.
Capture more leads and ROI by becoming the trusted answer in the age of AI.
When paired with SEO fundamentals, Answer Engine Optimization (AEO) ensures your brand dominates both search engines and AI-powered platforms by maximizing online visibility where your buyers are asking questions. This approach delivers more qualified leads from AI-driven search results, creates future-proof visibility in an AI landscape, provides tangible ROI tracking tied directly to revenue outcomes, and gives your business a competitive edge with true AEO and GEO services at scale.
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We are thrilled to be a part of your US Search Award and appreciate the work that your team continues to do with us. The M&A clean-up, SEO strategy, and now optimizing for AEO/GEO are big initiatives (and not easy), and your team has supported our efforts in a big way. It was fantastic to see it all recognized!
How can I check if my brand is already appearing in AI answers?
An AI Visibility Audit is the first step to uncovering your competitive position in search. We start by mapping your current visibility across traditional search engines and AI-driven platforms like ChatGPT, Bing Copilot, Google, and Perplexity. Our audit identifies where your brand is surfacing and where competitors have an edge, uncovering gaps and opportunities.
AI Visibility Audit Highlights:
Maps your brand’s current presence across traditional search engines and AI-driven platforms like ChatGPT, Bing Copilot, Google, and Perplexity.
Identifies where your business is being surfaced today and where it’s missing.
Benchmarks your visibility against competitors to highlight gaps and opportunities.
Provides a clear roadmap for where AEO efforts can make the biggest impact.
Search Everywhere Strategy (SEOx)
Why is Search Everywhere Optimization (SEOx) the foundation of AEO?
SEOx ensures that when customers ask questions in search engines or AI-driven tools, your brand is already positioned as the trusted answer, giving you broad visibility and a competitive edge ahead of competitors who have yet to optimize for AI search.
SEOx + AEO Highlights:
Positions your brand as the trusted answer across both search engines and AI-driven tools.
Aligns content, technical SEO, and authority signals across platforms for maximum discoverability.
Builds a competitive edge over brands not yet optimizing for AI search.
Unifies SEO, AEO, GEO, paid media, and content strategies into one future-proof framework.
We ensure your brand is discoverable across all channels where people search. AEO is integrated with SEO, local SEO, and content development for maximum reach. At the core of this approach is our Search Everywhere Optimization (SEOx) framework, which builds the foundation for AEO by aligning your content, technical SEO, and authority signals across every platform.
Answer Engine Optimization (AEO)
How can a digital marketing agency optimize my content for AI and answer engines?
Forthea helps your brand messaging easier for AI tools and answer engines to understand and recommend. With Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), we organize your website content, metadata, and authority signals so large language models (LLMs) see your brand as a trusted source.
This includes building clear connections between your business and the topics you want to be known for, adding structured data and FAQs that answer customer questions, and making sure your brand shows up in the places AI engines pull information from.
Answer Engine Optimization Highlights:
Structures your website content, metadata, and authority signals for AI-driven platforms.
Builds clear connections between your brand and the topics customers search for.
Adds structured data and FAQs to directly answer common buyer questions.
Ensures visibility in the trusted sources and platforms where AI engines pull their answers.
Content Mapping & LLM Training
How does content development support AEO and GEO?
Forthea creates and organizes content that both people and AI can easily understand. With our content development process, we create SEO-friendly content, such as FAQs, blog posts, and service pages, that directly answer the questions your customers are asking.
We also add structured elements like schema markup to help search engines and answer engines connect the dots. This makes large language models (LLMs) more likely to feature your brand in their responses, keeping you visible and trusted in both traditional search and AI-powered platforms.
Content Development Highlights:
Produces SEO-friendly content such as FAQs, blog posts, and service pages that answer customer questions directly.
Structures content with schema markup so search engines and answer engines can connect the dots.
Organizes information in a way large language models (LLMs) understand and trust.
Keeps your brand visible across both traditional search engines and AI-powered platforms.
Competitive Analysis
How does AEO create a competitive advantage?
Answer Engine Optimization (AEO) can uncover competitive advantages that most businesses overlook. By analyzing both traditional search engines and AI-driven answer platforms, Forthea identifies where competitors aren’t optimizing and position your brand to show up first. While others struggle to adapt to AI search, we ensure your business remains visible, trusted, and chosen as the answer.
Most businesses aren’t optimizing for answer engines yet, leaving an opportunity to get ahead.
Competitive Advantage Highlights:
Analyzes both known competitors and hidden digital rivals across search engines and AI platforms.
Identifies opportunities where competitors aren’t optimizing for AEO and positions your brand to show up first.
Aligns content and authority signals with how AI engines select answers, giving your brand more trust and visibility.
Creates a lasting edge in search by making your business the answer before others adapt.
AEO Analysis + Reporting
How can I measure the ROI of Answer Engine Optimization (AEO)?
Tracking AI answers isn’t just about visibility — it’s about proving revenue impact.
Performance Measurement Highlights:
Tracks how often your brand is chosen in AI-driven platforms like ChatGPT, Bing Copilot, Google, and Perplexity.
Compares your answer visibility against competitors to identify growth opportunities.
Connects AEO visibility to leads, conversions, and revenue inside a proprietary Revenue Dashboard.
Provides a clear view of ROI, showing which AEO strategies are directly fueling business growth.
To connect performance to real business outcomes, we integrate this data into our Revenue Dashboard, which ties answer engine visibility to leads, conversions, and actual revenue generated. This means you don’t just see that your brand is being surfaced in AI answers — you can measure the direct ROI of AEO and know which strategies are driving growth.
300%increase in AI answers
Mitratech - Scaling Organic Growth in an AI-Disrupted Landscape
Mitratech partnered with Forthea to future-proof SEO in an AI-disrupted landscape, driving a 231% increase in demo requests, 85% growth in non-brand rankings, and millions in organic revenue.
Harnessing FAQ Pages to Boost Web Traffic for The Repipe Company
The Repipe Company's website was struggling to be seen and it needed a digital marketing agency with a strategic SEO focus to generate organic traffic to its site while helping its visibility on search engine result pages. Our main goal was to revamp the FAQ page into sub-pages that provided an in-depth breakdown of the answers to the questions and were easy to view and engage with. This unique tactic led the FAQ pages to become the primary organic driver of traffic to The Repipe Company's website.
By improving the technical SEO performance of the e-commerce site and optimizing product pages for search, Forthea positioned Diesel Dash to reach its target customers and dominate sales within its niche. Data shows a 480% increase in organic impressions and a 508% increase in traffic YoY. Also, 91% of traffic is from non-branded queries.
Most agencies talk about SEO, but Forthea takes it further with Answer Engine Optimization (AEO) built for today’s AI-driven world. Instead of repackaging old tactics, we’ve developed a dedicated framework that ensures your brand isn’t just found, it’s trusted as the answer. Every strategy is designed with measurable outcomes in mind, so you can see the real impact on leads, revenue, and long-term growth.
Dedicated AEO Framework
At Forthea, we see Answer Engine Optimization (AEO) as the natural evolution of SEO. While traditional SEO tactics like technical optimization, keyword targeting, and content optimization are still essential, AEO adds a new layer that prepares your brand for AI-driven search engines and large language models (LLMs) such as ChatGPT, Bing Copilot, and Google SGE. By combining AEO with traditional SEO best practices, your brand gains visibility across both search engines and AI platforms, creating a complete digital marketing strategy.
ROI-First Approach
High performing SEO and AEO aren’t about vanity metrics — they’re about driving measurable business growth. Our ROI-first approach ties every optimization back to performance outcomes like leads, conversions, and revenue. With Forthea, you don’t just see improvements in rankings or AI answer mentions; you see exactly how these efforts translate into bottom-line results. This makes AEO a revenue-driving extension of your SEO investment rather than a separate silo.
Multichannel Expertise
SEO today goes far beyond optimizing for Google alone. That’s why Forthea combines AEO with a multichannel digital strategy spanning SEO, paid media, and content marketing. This ensures your brand appears not only in traditional search engines but also in AI-powered tools, social platforms, and other digital channels where customers look for answers. By weaving AEO into your overall SEO plan, we maximize visibility everywhere your audience is searching and asking questions.
Proprietary Reporting & Analysis
To connect AEO and SEO to tangible business outcomes, Forthea uses proprietary tools and dashboards that few digital agencies can match. Our Budget Planning Attribution Model helps you allocate spend across SEO, AEO, and paid channels for maximum efficiency. Meanwhile, our AEO dashboards measure how often your brand shows up in AI answers and link that visibility directly to leads and revenue. Together, these tools ensure your search strategy is not just optimized for visibility, but also for ROI.
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Your Trusted AEO Partner
When you partner with Forthea for SEO and AEO you gain access to decades of industry experience all in one place.
You benefit from a dedicated team of specialists and account leadership that have encountered a wide range of industries, algorithm updates, and everchanging landscape of the SEO industry.
Our team does the work so you don’t have to. We stay sharp on SEO tools and best practices to help you dominate organic search. With our performance reports focused on ROI and unmatched customer service delivery, you can finally work with an accountable marketing partner.
Account LeadProject guidance, goal alignment, and team coordination
SEO SpecialistStrategy development, implementation, and performance analysis
Our SEO specialists are seasoned industry experts leading the field. Look for our articles on Search Engine Journal and find us at conferences speaking on the latest trends and technologies.
SEO Performance + Results (Winner 2022)
Best SEO Campaign
SEO Agency of the Year (Finalist 2023)
FAQ
Service
Results
Certifications
All
What’s the difference between SEO and AEO?
SEO focuses on rankings in traditional search engines. AEO ensures your brand shows up in AI-driven answer engines like ChatGPT, Perplexity, Bing Copilot, and Google.
How do you optimize for large language models (LLMs)?
We optimize structured data, schema markup, entity connections, and authoritative sources so AI engines select your brand as the trusted answer.
Does AEO replace SEO?
No, they work together. SEO drives visibility in traditional search, while AEO ensures your business is chosen in AI-driven answers.
What results can I expect from AEO?
Increased qualified leads, stronger brand authority, and measurable ROI from AI-driven search visibility.
What industries benefit most from AEO?
Multifamily real estate, B2B/industrial, franchise/local services, and B2C sectors among many others. Our team has over a decade of experience working with B2B and B2C companies that span multiple industries across SMB and enterprise, including Automotive, Legal, and Multifamily Residential. Learn more about Who We Serve.
How long will it take to see results?
SEO success is determined by many factors. Most clients see traction within 90 days, with ROI scaling over 6–12 months. The power of search then expands over the long-term as we uncover new keywords to target improvement of conversion rates and user experience.
We use proprietary dashboards to track visibility in AI results and connect it directly to leads, conversions, and revenue.
How is account management structured?
We are an extension of your company.
Your Forthea team will be structured based on the size and complexity of the program. Every client is provided with an Account Lead with a team of specialists and analytics engineers. Our teams work with fewer client accounts than typical digital agencies so that you benefit from strategic focus and more time spent working on your brand.
How do you stay up-to-date on AEO?
AEO is evolving quickly as AI search and large language models reshape the way people find information. Our team stays ahead by continuously testing how brands appear in answer engines like ChatGPT, Bing Copilot, and Google AI, and by monitoring updates to SEO and schema best practices. We also use proprietary tools and research to track changes in how AI platforms select answers, giving us real-time insights we apply directly to client strategies. This ongoing learning ensures your business always benefits from the latest advancements in AEO and SEO. We also invest in ongoing training for our specialists to attend conferences and maintain certifications.
Is AEO just a trend, or here to stay?
Answer engines are rapidly changing search, and early adopters gain a strong competitive advantage.
What’s included in Forthea’s AEO + GEO package?
AI visibility audit, GEO strategy, content & FAQ mapping, schema optimization, Search Everywhere integration, and ROI dashboards.
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