Paul Davis – Maximizing Growth for Multilocation Franchise
Paul Davis is a growing network of 300+ independently owned and operated franchises. It provides emergency cleanup and restoration services like water damage repair, fire damage restoration, mold remediation, and reconstruction.
Working with a client for a decade presents challenges around introducing fresh ideas and continuous improvement. Our team wanted to capture the growing demand for ready-mix concrete across key markets.
By improving the technical SEO performance of the e-commerce site and optimizing product pages for search, Forthea positioned Diesel Dash to reach its target customers and dominate sales within its niche. Data shows a 480% increase in organic impressions and a 508% increase in traffic…
Aspire Post Oak is considered one of the most upscale rental properties in the Houston market, featuring unrivalled amenities, spectacular views of the city, and custom penthouse units. We were challenged with setting PPC campaign targets for this new property with zero established…
Kirby Corporation, a Fortune 1000 company, launched Diesel Dash in late 2020. The Diesel Dash e-commerce site ships diesel engine parts, oil, kits, and equipment to mechanics, truck drivers, and other diesel operators across the country. Our main objective for Diesel Dash was increasing…
JSC Federal Credit Union is a regional financial institution serving NASA employees and residents. The credit union launched a rebrand to become known as Wellby to be more inclusive to its broader membership base that has grown over the past 20 years. This included a relaunch of its…
Our team performed a technical audit that outlined the site improvements needed to initially increase organic performance. We identified top priority keywords to focus our strategy around as well as implementing our SEO best practices. It took some time, but we started to see some…
Our data analysis indicated that the optimal user flow began with selecting a lab (via ZIP code search). In an effort to streamline the mobile user’s journey and provide a clearer path to conversion, our recommendation de-emphasized the phone number and removed the browse CTA altogether,…
Given the historically high thermometer demand, Forthea developed a “running start” strategy to avoid any downtime in PPC advertising. This consisted of fine-tuning and repairing existing Google Ads campaigns, while developing a full-funnel B2B and B2C search, display, and social…
Ojala Holdings is a multifamily development firm with a portfolio of apartment communities across Texas and Louisiana. The 293-unit luxury apartment complex opened its doors in 2020 during a global pandemic. With the multifamily industry experiencing one of the most turbulent times…
Gunbroker.com partnered with Forthea to develop a comprehensive SEO roadmap focused on serving the interests of first-time gun buyers searching for a secure marketplace operating in accordance with federal law. With 40% of all firearm sales going to first-time buyers, there was an…
Rather than having one page that listed the FAQs with short answers, Forthea's team of specialists built-out the FAQs so that each question had a corresponding sub-page that provided a detailed summary of the answer structured for simple user interaction. The specialists used optimizations…
Ranking at the top of search results for target keywords can no longer be accomplished through manipulation and tricks aimed at fooling search engines into placing your website highly, regardless of the quality of information. The right way –and the only way –to do it is by providing…
After in-depth keyword research and learning the ins-and-outs of the business, Forthea developed a plan to optimize and tighten up Acuren’s PPC campaigns using paid search strategies focused on growing the account into a profitable, lead-driving state. Our team launched successful…
Our team developed a strategy that included non-brand categorical/tangential segments to drive new customers and a brand segment to control promotional messaging. Advanced audiences were strategically layered onto each campaign in order to create a unique search and remarketing strategy…
We've developed hyperlocal paid media and SEO campaigns focused on profitability and keeping occupancy rates high, leading to millions of dollars of revenue for Hanover each year. Their portfolio of apartment communities requires a custom strategy for each property. Our proven…
With extensive content comes technical challenges. Our team developed a roadmap to clean up the technical obstacles that were keeping the site from ranking well and executed the plan over nine months. At the same time, we built a keyword clustering strategy to identify missing opportunities…
We developed a plan to blend must-have website features into an elegant design. Behind the scenes, our SEO and Paid Media teams built a strategy for driving traffic and improving organic rankings to the site. The new design features high-impact imagery, featured items, related products,…
We worked with Pencco to define clear objectives for boosting brand awareness, lead generation, and competitive advantage. Our team developed an SEO strategy in coordination with the design and development of a new website. Our content strategy focused on highlighting Pencco's…
SEO Strategy
Our team created a content strategy for a new blog on a controlled subdomain. The approach was to optimize the site around non-branded Houston keywords to increase traffic from customers at the top of the purchase funnel.
Paid…
We developed an SEO content strategy that educated potential plaintiffs about the severity of injuries, informed them of potential health complications, and defined eligibility for financial reparations. Content detailed concussion injuries with a strategy to drive conversions to…
Our team created a three-tier plan to address immediate, long term, and ongoing PPC strategies. We created tighter ad groups to increase ad relevancy and expanded efforts to additional channels. The new strategy generated more leads at higher ROI for Helfman. We also implemented…
We developed an SEO strategy that included a blend of service-related and geo-targeted keywords. By developing optimized content focused on specific services and locations, we were able to increase non-brand search traffic while promoting the brand and building a social media presence. In…
