Forthea began working with Server Monkey, who had existing pay-per-click (PPC) advertising campaigns, but the returns on that strategy weren’t justifying the cost.
After a thorough analysis of the existing PPC campaigns for ServerMonkey, Forthea proposed a new strategy which would shift its core PPC focus to refurbished servers. Forthea also introduced a Google Shopping Campaign (product listing ads) to visually showcase relevant products in Google search results. In addition to search and shopping campaigns, Forthea launched a remarketing lists for search ads (RLSA) campaign. RLSAs served text ads only to users who had previously engaged with the ServerMonkey website. With more head terms, modified bids and ad copy, this strategy enabled us to target a broader group of qualified users.
By shifting focus of online ads to refurbished servers, utilizing Google shopping and remarketing lists for search ads, ServerMonkey was able to see substantial ROI & ROAS improvements compared to the previous time period.