Forthea and Fitts Zehl, LLP have a long and successful partnership. Forthea was able to leverage this long-term relationship during the 2010 BP oil spill, when the two companies worked together to quickly build a fully realized digital strategy to bring in leads around the story.
In less than 24 hours, Forthea built an optimized website catering to those affected by the BP oil spill. Along with the site, Forthea developed a targeted PPC campaign to drive relevant leads to the site.
By developing a website and ad campaign within 24 hours, Fitts Zehl was the first to market and was able to capture crucial leads in what quickly escalated into a very competitive space.