Christmas is just a week away and the end of the year is quickly approaching. As shoppers become more accustomed to shopping from home, writing content for your prospects becomes much more relevant and necessary for retailers everywhere as search engines become more refined with providing relevant results.
As you probably already know, I am a sucker for great infographics! I included a snippet of this one from Steelhouse. It provides a helpful visualization of the conversion rates for the holidays broken up by day just to give you a better idea of the chance that marketers have on these days specifically to impact their businesses in big ways!
According to shop.com’s 2012 Online Holiday Marketing Guide retailers are jumping on the bandwagon and capitalizing on the opportunities that the holiday shopping season brings. The information presented above warrants significant action on behalf of online marketers and this season has been no different than the past, marketers have taken action in full force!
Listed below are the top online holiday promotions and website changes which marketers take in preparation for the uptick in holiday traffic.
Top Promotions/Specials Marketers Launch During the 2012 Holiday Season
1 – Discounts
2 – Specific Product Promotions
3 – Internet-Only Specials
4 – Free Shipping Offers
5 – Lowest Price Guarantee
Top Website Changes Marketers Make in Preparation for the Holiday Season
1 – Update Homepage and Landing Pages
2 – Implement or Update Onsite Offers
3 – Site Navigation
4 – Moderate Design Changes
5 – Install or Optimize a Live Chat Feature
Has your business taken advantage of any of these steps to enhance your business for this holiday season? If not, it’s okay. Although the holiday shopping season is the busiest time of year there is ALWAYS an opportunity to promote your business online and enrich your online sales experience for potential customers – it’s never too late! Contact our digital marketing experts to discuss how we can help you improve your online business during the holidays or any time of the year!