Ralda is a University of Houston graduate with a Bachelor's in Strategic Communication – Integrated and a Minor in Business Administration. Her passion for digital strategy and copywriting began during her time as a social media marketing manager. Captivated by SEO, she now focuses on driving results by keeping up with the latest search engine developments. Outside of data scraping, she enjoys updating her personal social media blog, taking her dog on long walks and creating tantalizing flavors in the kitchen.
FOR IMMEDIATE RELEASE
The Houston-based agency made history by winning four consecutive PPC awards and earning Silver for Best SEO Campaign, demonstrating data-driven strategies across software (SaaS), legal, multifamily, industrial, franchise, and additional sectors.
HOUSTON, TX (February 5, 2026) – Forthea LLC, a leading digital marketing agency, has been named PPC Agency of the Year for the fourth consecutive year by the 2025 US Agency Awards, making it the first agency to achieve this feat in the awards’ history. Forthea was also honored with a Silver award for Best SEO Campaign for its work with enterprise software client Mitratech.
This achievement highlights Forthea’s consistent excellence in data-driven digital strategy and performance marketing. The agency’s innovative approach, aiming to be the “McKinsey of Marketing,” delivers measurable ROI for clients in SaaS, legal, multifamily, industrial, franchise, and others. These results reflect Forthea’s ability to adapt and deliver outcomes despite ongoing changes in the digital marketing landscape.
“Winning PPC Agency of the Year and Best SEO Campaign Silver validates the strategy we’ve built at Forthea since 2006. This recognition belongs to our people for delivering measurable results at the highest industry standards. It reflects the strength of our team and the trust of our clients. We’re grateful for both,” said Chris Pappas, CEO of Forthea.
2025 Campaign Highlights Across Industries
In 2025, Forthea’s campaigns delivered strong results across several client industries. Key highlights include:
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Paul Davis Restoration (Franchise/Industrial Services): Implemented a multi-location PPC strategy with real-time weather-triggered ads, resulting in a year-over-year increase in monthly leads from 10 to 100. This approach delivered a 713% ROI in Milwaukee and 292% ROI in Houston.
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Embrey Multifamily (Real Estate): Ran a luxury apartment PPC campaign for The Artesian, doubling monthly conversions from 41 to 82 and later averaging 102 per month. The campaign contributed to 54 signed leases and a 31× return on ad spend.
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Mitratech (Enterprise Legal Software): Forthea’s SEO campaign, “Turning Complexity Into Growth with AI-Ready SEO” (Silver Award), managed multiple brand acquisitions and AI-driven search changes. The campaign achieved a 74% year-over-year increase in organic sessions, a 231% rise in “Book a Demo” requests (1,681 conversions), $4.91 million in attributed organic revenue (an 81% increase), and a 300% increase in visibility in AI-enhanced Google results. It also generated a single $681,000 enterprise deal through organic search.
“Tackling their very large migration projects in the age of AI-driven search posed many challenges, but the collaborative nature of our partnership was an integral part of our success. Forthea’s ability to think outside the box and create innovate strategies helped us to achieve the outstanding results we did,” said Sydney Martin, SEO Specialist at Forthea.
“Forthea is honored to receive an unprecedented PPC Agency of the Year four years in a row from US Search Awards! We are also thrilled to win a Silver Best SEO Campaign of the Year! Seeing our team’s hard work and dedication acknowledged at this level reminds us that we’ve built something truly special here. We’re all proud to be a part of a performance-driven agency where our expertise and client service go hand in hand. Go Team and thank you to our loyal Client Partners! Thank you,” said Larry Jenkins, Chief Operating Officer of Forthea.
Forthea’s consultative, data-driven approach has established it as an industry leader in digital marketing strategy. The agency continues to grow by combining advanced analytics with creative marketing and building long-term client partnerships. Forthea is preparing to launch AI-driven solutions, offering clients even more innovative and effective strategies.
About Forthea
Forthea is a Houston-based full-service digital marketing agency founded in 2006. Specializing in PPC, SEO, paid social, conversion rate optimization, web design, and analytics, Forthea combines creative expertise with data analysis to deliver measurable growth. With a record of award-winning campaigns and clients in SaaS, legal, multifamily, industrial, healthcare, and more, Forthea positions itself as a strategic partner for businesses seeking a competitive edge in the digital landscape.
Media Contact
Ralda Robles, Corporate Marketing Specialist
rrobles@forthea.com
