Here at Forthea, we understand that every man (or woman) got to have a code.
We wanted to take this Friday and start a new series: Forthea Friday, where we discuss, in our own words, how our core values drive us every day to serve our clients and achieving their full potential in digital marketing.
We’ve asked some of our specialists how they incorporate Forthea’s values in their work and rounded them up for you below.
A Drive for Measurable Results
At Forthea, we know that digital marketing can be an impenetrable concept to understand. That’s why we pride ourselves on creating measurable results for our clients. Earlier this month, as we’re onboarding a new client, we sought to put a display the real value of SEO. The conversion forecast below is a representation of how much potential for growth this website can achieve. By turning a vague concept to a monetary figure, we’re driving for measurable results.
We strive for continuous growth in everything that we do. Growth as individuals, growth in our specialties, and growth for our clients. While every website is different, we get excited when we see growth curves like the one below. It’s the best representation of great partnerships resulting in great results.
We take our work seriously. We’ll do whatever it takes to meet our clients’ needs, including working with other third party vendors to ensure that everyone is on the same page. Whether that’s working with a company to set up dynamic call tracking, or working closely with technical support of a web hosting firm, we’re here to aid our clients every step of the way.
Excellence is not a destination but a journey in which we constantly strive to give the best of ourselves in terms of campaign performance, client experience & service value. Forthea recently acquired a new client with a healthy ad budget previously managed by an out-of-state agency who did a respectable job. The client was happy with their performance, but needed a local solution moving forward. While it would have been very easy to maintain the status quo and maximize spend and agency commissions beginning in month one, Forthea instead delivered excellence through some immediate best practices modifications. The client was ecstatic at the first months results: -36% spend, +36% conversions and a cost per conversion that decreased by over 50%. What did Forthea get for these efforts? -33% billable commissions. But in doing so, we delivered best ever campaign performance, a great client experience and a premium service value.
Put Clients First
It goes without saying that any successful business is going to put its clients first, what makes us different is that we have a unique understanding of our clients and how their businesses work. So when a client calls and says that they have a need for a very quick turnaround on a brand new website or new marketing collateral, we are prepared to deal with the request. Knowing your clients’ business. If that isn’t putting your clients first, then what is?