If you feel frustrated trying to keep up with Google’s search updates, you are not alone. But if you often need to alter how you provide quality SEO work due to those changes, maybe it’s time to stop and think about your search engine optimization.
Search engine algorithms change frequently. Already this year Google announced in its new monthly series on search quality highlights about 17 quality improvements for January, 40 for February and 50 for March. The search giant makes roughly 500 updates each year, so that can be a lot to keep up with.
Some of those changes can frustrate even the best SEO professionals, especially when the description of an update is vague, leaving you clueless about what it means. It’s great that Google is sharing what it does, and we understand why search engines don’t tell all, but we do wish for more clarity about some updates.
The big ones, game changers that go down in SEO history, can impact a LOT of websites. If you’re an SEO who puts all of your eggs in one basket, then moves them to another basket (guess I’m still in Easter mode) each time Google updates roll out, you will eventually lose big time.
Seasoned SEOs will tell you to “think like a Google engineer”. What changes might a search engineer make to improve relevance? Think about that and work with it.
Don’t try to game the system. Make SPAM a four-letter word you would never use. And diversify, diversify, diversify. Build quality content that users will appreciate and link to. Build links using a variety of methods from a variety of quality sources. Build your audience. Build your brand. Strive for quality, not quantity. Help the search engines find and provide the best sites for your targeted audience, and work to ensure yours is best. When doing so, it’s a win for all.
Well, scratch that. It’s a win for your users, your sites, and the search engines – not for your competitors.