HOUSTON, TX — (Marketwire) — 09/07/11 — Forthea Interactive, a full-service internet marketing company based in Houston, announced the addition of Nick Lindauer as Vice President of client services and operations. Lindauer is an industry veteran with management experience as Search Director at Neo@Ogilvy in New York. Lindauer appears to be bucking the trend in moving from one of the biggest agencies in the world to one of the smallest, but like everything else, the trends in interactive marketing are changing. He was most recently Vice President of Integrated Digital Media and Interactive Services at FKM in Houston.
“Over the last eleven years, I’ve seen the midsize advertising and interactive agencies marginalized and the large and small agencies thrive,” says Lindauer. “Clients are leaning towards hiring within, outsourcing to freelancers or selecting large agencies to execute major campaigns. I believe I’m best suited to affect change in a smaller, more-focused shop like Forthea that already has a track record of getting results for its clients.”
Forthea services clients of various sizes from a host of different industries. Their approach centers on building frameworks for testing and feedback of interactive campaigns that mitigates risk and drives success for each client. Creativity, combined with math and logic, are used to efficiently gain compound growth for clients over continued periods of time.
“We have a very arts-and-science-like culture and were looking for someone not only with a wide understanding of the interactive landscape, but also someone with deep experience in our core areas of SEO and SEM,” says Christopher Pappas, Forthea Founder. “His vast knowledge of integrated marketing, design, organic and paid search combined with his experience in managing large-scale campaigns for global brands makes him invaluable to our future.”
Nick’s client experience includes ConocoPhillips, HSBC, Waste Management, BP, The United States Marines, Texas Instruments, Aflac, TD Ameritrade, Merrill Lynch, DuPont and IBM.
About Forthea: Founded in 2006, Forthea Interactive is a data-driven, full-service internet marketing company based in Houston, TX. Custom web design and development, SEO, PPC, social media and email marketing are among services provided, with results tracked and measured in each campaign. Forthea has worked with a variety of clients including Halliburton, Tasti D-Lite, The Dinerstein Companies and The Hanover Company to name a few. For more information, visit www.Forthea.com.