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22 Aug

Unlock higher marketing ROI through advanced marketing analytics focused on bottom-line performance.

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What You'll Learn

Marketing analytics has reached a tipping point where it is a must-have for brands both large and small.

Now, marketers are challenged with distilling mass quantities of data into actionable insights that drive revenue and improve competitive advantage. 

Join us and hear practical methodologies used to combine digital marketing data with sales insights for a true view on strategic planning, forecasting, and measurement. 

Search Vocabulary of Buyers

What can search trends and website data tell me about our customer’s journey for bottom-line results?

Paid Media vs SEO

Can I find the perfect mix of PPC vs SEO efforts for growth goals?

Traffic Mix Modeling

How can my website traffic accurately predict leads and sales?

The Age of Assistance

Google teaches us about how mobile shapes our behaviors.

11a

Welcome

11:15a

The Future of Marketing and Advanced Analytics

12p

Google: The Age of Assistance
+ Lunch

What Previous Attendees Say:

I was glad I was able to attend. I especially enjoyed Forthea's presentation on leveraging PPC for business intelligence and on the impact of PPC on SEO, and their discussion around multi-touch attribution for digital channels was interesting!

The venue.

Fleming's Steakhouse2405 West Alabama Street
Houston, TX 77098

  • Date22 Aug
  • Time10:30a - 1:30p
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ChrisPappasPresident, Forthea

Chris is passionate about making a difference for clients, improving their bottom lines, and helping them communicate with consumers like never before.

Chris Pappas
RexDu, Ph.D.Director, Advanced Analytics, Forthea

Rex Yuxing Du is the Bauer Professor of Marketing, Director of Ph.D. Programs at the Bauer College of Business, University of Houston and collaborates with Forthea in developing advanced analytics solutions.

Rex Du, Ph.D.
SherriHealyAgency Development Manager, Google

Sherri Healy is an Agency Development Manager at Google, focusing on strategic growth and development with Premier Google Partners like Forthea. Prior to joining Google, she launched and built her career in traditional media with a heavy emphasis and digital focus. Outside of work Sherri is a lover of sharks (the animal), is a serial shopper and a makeup junkie.

Sherri Healy
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