01 Oct

Uncover the true value hidden in your data. Learn how analytics is solving marketing's top challenges like multi-touch attribution, budget planning, and ROI calculation.

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What You'll Learn

When your competition is doing it (or trying to do it), not being able to unlock the true value hidden in your data puts you at a competitive disadvantage and leaves money on the table.

Most medium and small enterprises still face the challenge of how to wrestle a large array of data resources into coherent, effective growth strategies. Without a clear roadmap of turning data into growth opportunities, the explosion in data could potentially lead to clutter, distraction and misuse.

Join us and hear sophisticated methodologies used to better understand your data and how to leverage it for optimized performance, competitive advantage, and better business decision making.

Market Intelligence

Support data-driven decision making with sophisticated market intelligence driven by insights from consumer demand.

Budget Planning

Uncover insights from your data for attribution analysis, ROI calculation, and allocating media budgets.

12p

Welcome & Introductions

12:05p

Playing Moneyball with Marketing Analytics

12:50p

Q&A + Raffle

What Previous Attendees Say:

I was glad I was able to attend. I especially enjoyed Forthea's presentation on leveraging PPC for business intelligence and on the impact of PPC on SEO, and their discussion around multi-touch attribution for digital channels was interesting!

ChrisPappasPresident, Forthea

Chris is passionate about making a difference for clients, improving their bottom lines, and helping them communicate with consumers like never before.

Chris Pappas
RexDu, Ph.D.Director, Advanced Analytics, Forthea

Rex Yuxing Du is the Bauer Professor of Marketing, Director of Ph.D. Programs at the Bauer College of Business, University of Houston and collaborates with Forthea in developing advanced analytics solutions.

Rex Du, Ph.D.
HollyGaryDirector, Corporate Marketing, Forthea

Holly leads the strategic and creative direction of building and managing the brand of the agency, demand generation, and pipeline forecasting. She specializes in account-based marketing, digital marketing, analytics, and customer engagement. Holly brings over a decade of omnichannel marketing experience with a background in technology and business services industries.

Holly Gary
Répondez s'il vous plaît. (RSVP)

Please save your spot for the virtual event as space is limited. You will receive an email with a calendar event and Zoom link to add to your calendar. RSVP today!

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