Support data-driven decision making with sophisticated market intelligence driven by insights from consumer demand.
Uncover the true value hidden in your data. Learn how analytics is solving marketing's top challenges like multi-touch attribution, budget planning, and ROI calculation.
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What You'll Learn
When your competition is doing it (or trying to do it), not being able to unlock the true value hidden in your data puts you at a competitive disadvantage and leaves money on the table.
Most medium and small enterprises still face the challenge of how to wrestle a large array of data resources into coherent, effective growth strategies. Without a clear roadmap of turning data into growth opportunities, the explosion in data could potentially lead to clutter, distraction and misuse.
Join us and hear sophisticated methodologies used to better understand your data and how to leverage it for optimized performance, competitive advantage, and better business decision making.
Uncover insights from your data for attribution analysis, ROI calculation, and allocating media budgets.
Welcome & Introductions
Playing Moneyball with Marketing Analytics
Q&A + Raffle