Uncover trends in market demands to adjust digital strategies over time and across markets.
Learn about applying advanced analytics to marketing's top challenges and unlocking the true value hidden in your data.
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What You'll Learn
When your competition is doing it (or trying to do it), not being able to unlock the true value hidden in your data puts you at a competitive disadvantage and leaves money on the table.
Most medium and small enterprises still face the challenge of how to wrestle a large array of data resources into coherent, effective growth strategies. Without a clear roadmap of turning data resources into growth opportunities, the explosion in data could potentially lead to clutter, distraction and misuse.
Join us and hear practical methodologies used to combine digital marketing data with sales insights for a true view on strategic planning, forecasting, and measurement.
Improve attribution analysis, ROI calculation, and allocating media budgets.
Predict the probability of conversion and expected revenue to prioritize sales efforts.
Quantify the synergy and/or cannibalization between your PPC and SEO initiatives to eliminate waste.
Welcome & Introductions
Playing Moneyball with Marketing Analytics (Forthea)
Marketing in the Age of Assistance (Google)
Q&A + Raffle