Forthea is truly an extension of our Hanover team. They are knowledgeable, responsive, and play a crucial part in sculpting our marketing and advertising strategies.
Many multifamily companies have seen growth in 2020 despite economic fluctuations that impacted other industries. However, multifamily marketers still struggle with allocating budgets, high competition and discounts, and stricter than ever advertising limitations.
Join us and learn practical insight on how to maximize digital lead generation and drive business growth through advanced digital marketing trends for 2021 and leveraging analytics for better budget planning.
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What You'll Learn
Our team works with both large and small multifamily developers and management companies from across the country. We have been on the front lines of ramping up lead gen for lease-ups and maintaining a consistent pipeline of leases for stablized properties for over a decade.
We want to help you succeed in 2021 by sharing our expertise and offering practical advice that you can put in place now.
Navigating New Trends in Digital for Multifamily
Multifamily firms invest heavily in pay-per-click advertising and paid social because it delivers a high ROI and predictable volume of leads. In 2020, Google updated its policies to prohibit ad targeting by gender, age, parental status, marital status, or ZIP Code. We'll show you creative solutions to navigating this so that you can maintain and grow your return on ad spend.
Analytics-Based Budget Planning
Uncover the true value hidden in your data. Learn how advanced analytics is solving marketing's top challenges like multi-touch attribution and driving growth through predictive budget planning and market intelligence. We'll show you how multifamily companies are building annual budgets that eliminate waste and ensure leasing targets.
Top Trends in Digital for Multifamily in 2021
How to Navigate Google's Advertising Limitations for Housing Industry
Budget Planning Focused on Occupancy Goals