03 Feb

Many multifamily companies have seen growth in 2020 despite economic fluctuations that impacted other industries. However, multifamily marketers still struggle with allocating budgets, high competition and discounts, and stricter than ever advertising limitations.

Join us and learn practical insight on how to maximize digital lead generation and drive business growth through advanced digital marketing trends for 2021 and leveraging analytics for better budget planning. 

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What You'll Learn

Our team works with both large and small multifamily developers and management companies from across the country. We have been on the front lines of ramping up lead gen for lease-ups and maintaining a consistent pipeline of leases for stablized properties for over a decade. 

We want to help you succeed in 2021 by sharing our expertise and offering practical advice that you can put in place now.

Navigating New Trends in Digital for Multifamily

Multifamily firms invest heavily in pay-per-click advertising and paid social because it delivers a high ROI and predictable volume of leads. In 2020, Google updated its policies to prohibit ad targeting by gender, age, parental status, marital status, or ZIP Code. We'll show you creative solutions to navigating this so that you can maintain and grow your return on ad spend.

Analytics-Based Budget Planning

Uncover the true value hidden in your data. Learn how advanced analytics is solving marketing's top challenges like multi-touch attribution and driving growth through predictive budget planning and market intelligence. We'll show you how multifamily companies are building annual budgets that eliminate waste and ensure leasing targets.

2p

Top Trends in Digital for Multifamily in 2021

2:15p

How to Navigate Google's Advertising Limitations for Housing Industry

2:30p

Budget Planning Focused on Occupancy Goals

2:45p

Q&A

What Previous Attendees Say:

Forthea is truly an extension of our Hanover team. They are knowledgeable, responsive, and play a crucial part in sculpting our marketing and advertising strategies.

JonBowersSr. Account Executive, Forthea

Jon has been in digital marketing longer than the term has existed. When he's not helping clients create winning strategies based on ROI, he leads the charge to get terms like "ninja", "rock star" and "guru" taken out of marketing vernacular. His non-marketing interests include films at the Alamo Drafthouse, Liverpool football, having the best lawn in the neighborhood, and spending time with his wife, Alexa, four kids (William, Colton, Eliza Scout, and Alana), and two pets (Sassy the Cat + Nux the Puppy).

Jon Bowers
HollyGaryDirector, Corporate Marketing, Forthea

Holly leads the strategic and creative direction of building and managing the brand of the agency, demand generation, and pipeline forecasting. She specializes in account-based marketing, digital marketing, analytics, and customer engagement. Holly brings over a decade of omnichannel marketing experience with a background in technology and business services industries.

Holly Gary
Répondez s'il vous plaît. (RSVP)

Please save your spot for the virtual event as space is limited. You will receive an email with a calendar event and Zoom link to add to your calendar. RSVP today!

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