Marketing Intelligence for Smarter Budget Planning

Lunch Event: Liberty Kitchen, Houston TX

As marketers, setting the budget plan for each budgeting cycle is probably the most consequential decision we make year in and year out. Yet, it is a  complex decision that requires a lot of guesstimates and judgment calls. 

With so much at stake and so little hard evidence, oftentimes we end up second guessing:

• Have we allocated the budget optimally across different media channels, both digital and traditional?
• Have we allocated the budget optimally across different markets/lines of business/brands/products?
• Have we allocated the budget optimally across days of the week and weeks/months/quarters of the year?
• Will we be able to hit the lead generation goals/sales targets with the budget plan?
• What would happen to leads/sales if we were to increase or decrease the budget by certain amounts and reallocate it?
• Ultimately, how can we convince the powers that be that, all things considered, our budget plan is optimal and the money will be well spent?

Save My Seat

Join us for Lunch and You'll Learn:

• How to leverage market intelligence for smarter budget planning

• How data and advanced analytics can help address the questions above

• See a goal-based, data-driven budget planner in action