Support data-driven decision making with sophisticated market intelligence driven by insights from consumer demand.
Improve the impact of marketing analytics on driving business outcomes. CMOs that are unable to quantify the relationship between marketing data and the bottom line are struggling, according to a recent Gartner survey.
Join us and hear proprietary methodologies around advanced analytics (budget planning, market intelligence, attribution) that are helping businesses drive growth and reduce the clutter and misuse of unactionable data.
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What You'll Learn
Uncover the true value hidden in your data. Learn how advanced analytics is solving marketing's top challenges like multi-touch attribution and driving growth through predictive budget planning and market intelligence.
Most medium and small enterprises still face the challenge of how to wrestle a large array of data resources into coherent, effective growth strategies. Without a clear roadmap of turning data into growth opportunities, the explosion in data could potentially lead to clutter, distraction, and misuse.
Join us and hear sophisticated methodologies used to better understand your data and how to leverage it for optimized performance, competitive advantage, and better business decision-making.
Uncover insights from your data for attribution analysis, ROI calculation, and allocating media budgets.
Driving Growth through Advanced Analytics - The CMO's Secret Weapon
Market Intelligence Driven by Search
Budget Planning for Predictive ROI
Lunch + Networking